19/02/2024
It was a pleasure to welcome Aissatou Diallo , Chief of the Office for Africa at the International Trade Centre , to our closing session. Aissatou brought a wealth of knowledge and expertise, contributing significantly to our discussion on the challenges and opportunities young African entrepreneurs encounter.
In her insightful remarks, Aissatou highlighted the critical importance of intellectual property for budding entrepreneurs. “In a world driven by innovation, protecting intellectual property is paramount,” she emphasized. Aissatou urged young entrepreneurs to recognize and safeguard their intellectual creations, be it groundbreaking products, unique services, or innovative business models. This emphasis on intellectual property aligns with the global shift towards innovation-driven economies, underlining the need for entrepreneurs to secure their creative assets.
Aissatou’s discussion on intra-African trade shed light on the immense potential and challenges that exist within the continent. She stressed the need for a robust support system at the country level, encompassing strong institutions and business support organizations. This resonates with the intricate web of complexities that entrepreneurs navigate, and Aissatou’s insights offer valuable guidance on building resilient businesses within this dynamic landscape.
We extend our sincere appreciation to Aissatou Diallo for her invaluable contributions, inspiring young entrepreneurs to embrace innovation, protect their creations, and actively participate in the transformative journey of African entrepreneurship.
African Continental Free Trade Area Secretariat