This 139-year-old institution is one of the province's most established brands. With this high recognition factor, and by remaining relevant to its readers through the decades, it commands a trust and special loyalty from readers. It is a daily companion, fully aware that an afternoon title's biggest rival in the 21st century is not other titles, but time. It is warm, familiar, dependable and cred
ible. It reaches out every day, engaging with its readers and offering a strong and well-used platform for interactivity with them. With most of its readers in the greater Durban area, the focus and profile of the Daily News is shaped by the people it serves. The newspaper thrives on people and emotions. It seeks to relate its news through people and their experiences. It generates talking points, also catching national and international issues that are already under discussion. And it remains highly supportive of Durban and Kwa-Zulu-Natal's success, off and on the sports fields.
