Dentsu SSA

Dentsu SSA Innovating to Impact. We are champions of meaningful progress, helping our clients to win, keep and grow their best customers.

With best-in-class services and solutions in media, CRM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists. Dentsu SSA has 33 affiliate partners across Sub Saharan Africa with dentsu offices in South Africa, Nigeria, Kenya, Ghana, Tanzania, Mozambique, Zambia, Senegal, Côte d'Ivoire and Uganda.

Day 3 at Google's AI Bootcamp: Unlocking Success with AI-Powered Video Advertising! 🎬 Today's focus was all about levera...
17/07/2025

Day 3 at Google's AI Bootcamp: Unlocking Success with AI-Powered Video Advertising! 🎬

Today's focus was all about leveraging Google AI to transform YouTube and visual campaigns into performance powerhouses, driving results across the full customer journey.

Here’s what’s on the reel:
• Video Reach Campaigns (VRCs): maximise brand awareness by using Google AI across diverse ad formats & placements for efficient, broad reach. They maximize unique reach across YouTube's multi-format platform (including Shorts & in-feed), delivering more reach & lower costs than in-stream alone.
• Video View Campaigns (VVCs): Designed to build brand consideration & engagement by driving meaningful views with AI-powered optimisation & comprehensive measurement. VVCs efficiently reach mid-funnel audiences across in-stream, in-feed, & Shorts, boosting brand consideration & connections.
• Demand Gen Campaigns: Offer AI-powered ads with flexible formats, optimised bidding, audience discovery, & robust measurement, serving as an enhanced upgrade for video campaigns. They reach 3 billion users across Google & YouTube, converting demand with diverse ad formats & bidding, & can boost conversions
• Generative AI tools: Enhance creative assets & scale visual storytelling.
• YouTube Shorts, in-stream, in-feed: We explored how to mix formats for better reach, lower costs, & higher return on ad spend (ROAS).

We're wrapping up the bootcamp ready to take our campaigns to the next level with these AI-powered insights!

At dentsu we don’t just hire talent, we invest in purpose. This , we are celebrating the storytellers behind the strate...
16/07/2025

At dentsu we don’t just hire talent, we invest in purpose.

This , we are celebrating the storytellers behind the strategy. Songeziwe Nqoshela, whose PR journey did not begin in a boardroom but in the heart of her community in Gqeberha shares her story.
From an early age, Songeziwe was instinctively building and changing narratives, navigating complex dynamics and using her voice to challenge silence. The natural ability to communicate with courage is what led her to dentsu. Read more here - https://bit.ly/4lQhpbQ

At dentsu we believe in PR that’s bold, human and rooted in authenticity, we are proud to be part of this journey.

Day 2 of Google’s AI Bootcamp = unlocked! Unleashing the Power of AI to Boost Marketing Performance"! 🔥Our top takeaways...
16/07/2025

Day 2 of Google’s AI Bootcamp = unlocked! Unleashing the Power of AI to Boost Marketing Performance"! 🔥

Our top takeaways:
💡 Quality 1PD drives better insights, bidding & audience targeting & can even double incremental revenue & boost cost efficiency
💡 Google AI leverages 1PD for enhanced campaigns. Customer Match boosts conversions across Smart Bidding, Performance Max, and Optimised Targeting, aiding conversion rates & personalized strategies
💡 Leveraging Smart Bidding with Google AI & Customer Match allows for meeting diverse campaign objectives using Smart Bidding types
💡 Integrated Enhanced Conversions feed accurate conversion data to AI models, improving conversion observability & bidding performance
💡 Adopting Consent Mode is essential for conversion tracking

“The Power Pack” - Google’s next-gen AI campaign suite, advanced optimisation, Value-Based Bidding, mastering PMax for pros, and expanding reach with Broad Match + AI.

As a Google Sales Partner, we’re equipped to leverage Google's cutting-edge AI solutions to drive improved measurement, performance, and video ads and display.

Static ads are out. Dynamic creative is in.We’ve tested, launched, and learned fast. The results speak for themselves:⬇️...
15/07/2025

Static ads are out. Dynamic creative is in.
We’ve tested, launched, and learned fast. The results speak for themselves:

⬇️ 50% drop in CPM & CPC
⚡ +25% media efficiency
💬 Record-high engagement

Real-time creative that adapts to weather, location, and behaviour is no longer a nice-to-have, it’s a must.

Let’s talk dynamic – Reach out to our team – https://bit.ly/40PnmO0

Day 1 at Google’s AI Bootcamp: Measurement in an AI-First World🚀The dentsu team is fired up🔥 Today was all about unlock...
15/07/2025

Day 1 at Google’s AI Bootcamp: Measurement in an AI-First World🚀
The dentsu team is fired up🔥 Today was all about unlocking the power of first-party data (1PD) in a privacy-first world.

Key takeaways:
💡1PD is gold: It fuels better insights, smarter bidding, and stronger targeting.
💡Customer Match = performance booster across Google Ads.
💡Enhanced Conversions help AI models learn faster and perform better.
💡Consent Mode keeps us privacy-compliant while still measuring impact.

We’re walking away with practical tools to drive smarter, more efficient campaigns. Let’s go!

🔥 1 Day to Go! Tomorrow, we kick off! Our team is set to join the Google AI Bootcamp – where data meets creativity and A...
14/07/2025

🔥 1 Day to Go! Tomorrow, we kick off! Our team is set to join the Google AI Bootcamp – where data meets creativity and AI powers performance.

🎥 From YouTube Ads to value-based bidding, we’re ready to explore the tools shaping the future of digital marketing. Let’s do this!

14/07/2025

Awards Alert | We’re proud to celebrate dentsu Ghana’s stellar performance at the 2025 Gong Gong Awards, hosted by the Advertising Association of Ghana!

Our teams and partners delivered excellence across creative, strategic, and media innovation, and it showed with the award below:

🥈 Silver | Telecel Launch | Best Use of Media Channels
🥈 Silver | Absa SME Loan@10% | Best Use of Insights & Media Strategy
🏆 Client Platinum | Absa SME Loan@10% | Showing Collaboration on Media Strategy with Agency
🥈 Silver | Betway Fly X | Film Craft: Animation.
🥉 Bronze | Nestlé Professional | Best Use of Social Media.

Congratulations to our incredible clients, partners, and teams for making these wins possible. Together, we are shaping the future of media and creativity in Ghana.

🚀 The dentsu team is AI-ready! Next week we're kicking off the Google AI Bootcamp – a 3-day deep dive into the future of...
11/07/2025

🚀 The dentsu team is AI-ready! Next week we're kicking off the Google AI Bootcamp – a 3-day deep dive into the future of marketing, powered by data, performance, and video innovation. From mastering first-party data to unlocking the full potential of YouTube Ads, we’re here to learn, lead, and level up. 💡

Day 1: Measurement in an AI-First World – turning first-party data into your most powerful growth engine while staying privacy-compliant across EMEA.
Day 2: Performance Power Plays – mastering AI-driven bidding, campaign optimisation, and next-gen tools like PMax and Broad Match.
Day 3: YouTube & Video Advertising with Google AI – from brand awareness to demand generation, it’s video like you’ve never seen it before.

Follow along as we explore, elevate our marketing game and share our learnings.

10/07/2025

Big news from dentsu Africa
You may have missed the announcement, dentsu is a Google Marketing Sales Partner, the only media agency in Sub-Saharan Africa with this distinction.

What does this mean for our clients?
• Exclusive Access to Advanced Tools
• Smarter, More Measurable Campaigns
• Enhanced Expertise and Support

This isn’t just a badge it’s a signal that we’re ready to lead the next era of digital marketing across the continent.

Want to know how this changes your marketing? Let’s talk

07/07/2025

🚀Mozambique Makes Its Mark Again at the Lusophone Awards 🚀
We’re proud to announce that dentsu Mozambique has once again brought home major wins at the Q3 Lusophone Awards for the impactful "MoçaMbique has 2M" campaign in the following categories:

🥇Gold | Media - Best use of Media in Out of home
🥇Gold | Media - Best use of integrated Media
🥇Gold | PR - Best use of Influencers
🥈 Silver | OOH - Branded content in outdoor
🥈 Silver | OOH - Campaign in Outdoor
🥈 Silver | OOH - Special Format

These wins reflect not only our creativity but our strategic media integration and authentic local storytelling that connects with the Mozambican market.
Congratulations to the team and our partners for pushing boundaries and elevating homegrown narratives.

🎉 Cannes Lions 2025 Shortlist!We are thrilled to share that Dentsu Creative Kenya’s Stitched With Cheer campaign for Tus...
17/06/2025

🎉 Cannes Lions 2025 Shortlist!

We are thrilled to share that Dentsu Creative Kenya’s Stitched With Cheer campaign for Tusker, Kenya’s iconic beer brand, has been shortlisted in the Brand Experience & Activation category at the prestigious Cannes Lions Awards! 🇰🇪✨

By turning Paralympic kits into real-time fan-powered media through a breakthrough integration of fashion, technology and cultural identity, embedding micro-LED strips into kits inspired by the iconic Maasai shuka, turning passive viewership into visible, wearable encouragement and participatory pride. A bold, culture-first activation that redefined how brands show up for their people. 🏅📲🔥

Ever wondered how brands stay at the top of Google search results? It’s not luck, it’s strategy. At dentsu Performanceme...
09/06/2025

Ever wondered how brands stay at the top of Google search results? It’s not luck, it’s strategy. At dentsu Performancemedia, our SEO Strategists like Marco Martin turn data into growth. From fixing hidden technical issues to collaborating with content and paid teams, we make sure your brand isn’t just visible, it’s unforgettable. Follow link to read more: https://bit.ly/3HxXvDr

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