BRCSA

12/09/2025

BRC appoints GfK to deliver South Africa’s next-generation Total Video Measurement

The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and implement the country’s new Total Video Measurement service, aligning the market’s currency with how South Africans watch television and video today.

What this means for the industry:
- A clear roadmap – from a new daily TV trading currency in 2027, to the inclusion of broadcaster on-demand, and ultimately a full Total Video view by 2028.
- Confidence – broadcasters, agencies, and advertisers will be able to trade on trusted, future-fit data.
- Continuity – the BRC is working closely with Nielsen, who will continue delivering TAMS data until the transition is complete, ensuring no gaps in measurement.

The BRC remains in control of this process, leading an orderly, business-focused transition that safeguards stability while preparing the industry for a converged video future.

02/09/2025

📺 INDUSTRY UPDATE: TV Audience Measurement (TAMS) Transition

The BRC is leading South Africa's transition to a new television audience measurement (TAMS) service!

🔹 New service provider announcement coming within 2 weeks
🔹 15-18 month full deployment timeline with interim data continuity
🔹 Enhanced system will deliver more robust, transparent & future-ready insights
🔹 Ongoing stakeholder engagement across the industry

This transition will strengthen SA's audience measurement capabilities and deliver a world-class, future-proof solution for broadcasters, agencies, and advertisers.

19/12/2024

The BRC has appointed Antonio Lee, COO of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research.

Complementing Lee's appointment, the BRC has welcomed two media executives to its board: Nick Grubb, Chief Executive of Radio for Kagiso Media, and Jonathan Procter, Group CEO of Primedia.

See the full story at

The Broadcast Research Council of South Africa (BRC) has announced leadership changes, updates and initiatives that will shape the organisation’s direction in the coming year. The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition ...

16/07/2024

We're delighted that Gary Whitaker will be part of the event advisory board members and speaking at the Advertising And Audience Management For Digital Broadcast Media 2024 Summit on 6 - 7 August 2024.

Details and booking information can be found at https://adsandaudiences.broadcastingandmedia.net/

27/06/2024

Loadshedding forces a change in habits across the spectrum of chores, work, down-time, and entertainment. As loadshedding levels increase, the average amount of minutes viewing television decreases and vice versa. Average Time Spent Viewing is at an all-time high compared to the preceding 3 years.

The loadshedding dashboard can be found at https://dashboard-eu-iport.nielsen-iwatch.com/ /20774ea4-2f38-4220-ab36-8ef972891419

19/06/2024

Please note the following RAMS caveat and we strongly caution against making comparisons between the different dataset formats, as these comparisons would incorrectly be comparing a 12-month rolling, yesterday recall dataset with a 24-month rolling, P7D dataset!

The R&F component is designed for campaign planning, media buying and ad booking purposes while the Crosstab component should be used for strategic audience insights and analysis.

For more information on the BRC visit https://brcsa.org.za/

11/06/2024

Historically, the RAMS Crosstab dataset was a 12-month rolling, yesterday recall dataset, while the R&F dataset operated on a 24-month rolling, past-7-day (P7D) basis. The Q4 2023 RAMS Amplify release will now standardize both the Crosstab and R&F datasets to a 24-month rolling, P7D view, ensuring coherence and uniformity.

For more information on the BRC visit

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.

05/06/2024

The Q4 2023 RAMS Amplify dataset spans a comprehensive 24-month period, from January 2022 to December 2023. As previously communicated through various updates and live sessions, we are aligning the Crosstab dataset with the Reach & Frequency (R&F) dataset for consistency and enhanced analytical capability.

For more information on the BRC visit

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.

17/04/2024

RAMS AMPLIFY™ is the best-in-class fused solution that combines the advantages of a high-quality phone survey with leading data science techniques, delivering a true single-source view of audio alongside robust planning data for radio.

For additional information, the full presentation and video can be found at https://brcsa.org.za/brc-rams-amplify-modelling-update-march-2024/

11/04/2024

By skilfully fusing and modelling the CATI data, RAMS AMPLIFY™ data provides both robust ratings and rich insights. Advanced modelling starting with 73 920 respondents and a 24-month database creates a virtual panel of 400,000+ respondents to allow for reliable analysis of listening by municipality, socio-economic segment, age and more.

Find out more at

04/04/2024

The RAMS AMPLIFY™ model combines a high-quality CATI (Computer Aided Telephonic Interview) day-after-recall (DAR) survey as the core currency measurement with supplemental data sources. This hybrid approach captures both basic listening metrics and deeper insights.

The full presentation and video can be found at

14/03/2024

We look forward to hosting Ian Garland next week as we present the new innovative RAMS Amplify™ modelling update.

Have you registered yet?
Johannesburg
When: Tuesday,
19 March 2024
Time:
10h00 – 12h00
Venue:
Bryanston Country Club (Bryanston Room)
RSVP Link:
https://brcsa.co.za/rsvp-rams-registrations/

Cape Town
When: Wednesday,
20 March 2024
Time:
10h00 – 12h00
Venue:
Two Oceans Aquarium, Dock Road, V&A Waterfront
RSVP Link:
https://brcsa.co.za/rsvp-rams-registrations-cape-town/

Address: Two Oceans Aquarium, Dock Road, V&A WaterfrontContact Person 1.: Anele Ntuli (+2774 554 0571 or [email protected]