BRCSA

23/04/2026

BRC’s Total Video Measurement (Phase 1) webinar marks a pivotal step toward true cross-platform accountability.

As viewing fragments across linear, BVOD, and digital, unified measurement isn’t a “nice to have”—it’s business-critical.

Watch today's webinar to see where the industry is heading and what it means for advertisers and broadcasters.

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BRC Total Video Measurement Webinar

20/04/2026

A reminder to join the BRC for an insightful introduction to South Africa’s new Total Video Measurement service this coming Thursday.

New Industry Currency for Video:
What’s Changing and What It Means for South Africa

THURSDAY APRIL 23RD 2026
9h00 – 11h00 (SAST)
via ZOOM

Register at https://docs.google.com/forms/d/e/1FAIpQLSdbNfBlXca72_trDETEQyZ-odY5xWe2PXO1x8Dm_UaRWdWvbw/viewform

13/04/2026

Join BRC for an insightful introduction to South Africa’s new Total Video Measurement service.

This dynamic webinar will unpack the key enhancements being introduced, including panel and universe updates, as well as the phased rollout of streaming and cross-platform measurement.

Discover how this next-generation service will deliver a more comprehensive, stable, and commercially powerful view of video audiences, enabling smarter planning, trading, and strategic decision-making across the industry.

New Industry Currency for Video:
What’s Changing and What It Means for South Africa

THURSDAY APRIL 23RD 2026
9h00 – 11h00 (SAST)
via ZOOM

Register at https://docs.google.com/forms/d/e/1FAIpQLSdbNfBlXca72_trDETEQyZ-odY5xWe2PXO1x8Dm_UaRWdWvbw/viewform

11/02/2026

📺 Missed our TV Establishment Survey Webinar?

Last Thursday (5 February 2026), the BRC hosted an insightful session on the future of video measurement in South Africa.

We shared new findings from our recently completed ES Qualitative Study, outlined our strategic roadmap, and explored what's next for television measurement in SA.

🎥 Watch the full recording now:
https://brcsa.org.za/tv-es-qualitative-study-webinar-recording/

The BRC TV ES Qualitative Study Webinar, broadcast on the 5th of February 2026, was full of new insights, outlined our roadmap, and featured discussions on the future of video measurement in South Africa.

04/02/2026

Join the BRC on Thursday, 5 February 2026 at 9am for a special webinar to share new insights, outline the future roadmap and discuss the future of video measurement in SA.

This session builds on the recently completed ES Qualitative Study and places the findings in the broader context of the BRC's strategic projects.

https://us02web.zoom.us/j/86070277280

09/12/2025

Save the Date - Thursday 5 February 2026.

Join our mailing list for more information:
https://docs.google.com/forms/d/e/1FAIpQLSe0dxHKLUfOLFvIaJeM9SxQ8Krvjxj46KZDnVrFMG1WUYqmrQ/viewform

12/09/2025

BRC appoints GfK to deliver South Africa’s next-generation Total Video Measurement

The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and implement the country’s new Total Video Measurement service, aligning the market’s currency with how South Africans watch television and video today.

What this means for the industry:
- A clear roadmap – from a new daily TV trading currency in 2027, to the inclusion of broadcaster on-demand, and ultimately a full Total Video view by 2028.
- Confidence – broadcasters, agencies, and advertisers will be able to trade on trusted, future-fit data.
- Continuity – the BRC is working closely with Nielsen, who will continue delivering TAMS data until the transition is complete, ensuring no gaps in measurement.

The BRC remains in control of this process, leading an orderly, business-focused transition that safeguards stability while preparing the industry for a converged video future.

02/09/2025

📺 INDUSTRY UPDATE: TV Audience Measurement (TAMS) Transition

The BRC is leading South Africa's transition to a new television audience measurement (TAMS) service!

🔹 New service provider announcement coming within 2 weeks
🔹 15-18 month full deployment timeline with interim data continuity
🔹 Enhanced system will deliver more robust, transparent & future-ready insights
🔹 Ongoing stakeholder engagement across the industry

This transition will strengthen SA's audience measurement capabilities and deliver a world-class, future-proof solution for broadcasters, agencies, and advertisers.

19/12/2024

The BRC has appointed Antonio Lee, COO of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research.

Complementing Lee's appointment, the BRC has welcomed two media executives to its board: Nick Grubb, Chief Executive of Radio for Kagiso Media, and Jonathan Procter, Group CEO of Primedia.

See the full story at

The Broadcast Research Council of South Africa (BRC) has announced leadership changes, updates and initiatives that will shape the organisation’s direction in the coming year. The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition ...

16/07/2024

We're delighted that Gary Whitaker will be part of the event advisory board members and speaking at the Advertising And Audience Management For Digital Broadcast Media 2024 Summit on 6 - 7 August 2024.

Details and booking information can be found at https://adsandaudiences.broadcastingandmedia.net/