23/12/2025
🤩Sometimes all it takes is hearing what someone else has built for your brain to go, “Oh… I didn’t even think of that.
One of the things I really love about being in this community is seeing the action people are taking!
I was with a group of business owners recently and we were talking about the custom GPTs they’ve built and I was blown away.
What struck me most wasn’t just that they were building GPTs, but how intentional each one was.
Every single person was building for a real need, either in their own business or for their clients, and no two looked the same.
It made me realize again that often the thing that limits most people with AI isn’t just the technology.
It’s our imagination of what AI can actually do.
Once you start seeing beyond “content ideas” or “write me a post,” the possibilities are literally endless.
Some creators are building GPTs that support clients inside their programs, helping them work through a specific part of a framework so they don’t get stuck between calls.
Others are creating internal GPTs that help them clarify offers, plan projects, or finally tackle tasks they’ve been avoiding because it all felt too big or overwhelming to start.
And as online course creators this can get really useful.
Imagine creating a concierge-style GPT that helps people find the exact right training they need instead of scrolling through a portal and trying to guess.
These GPTs can also create personalized learning paths based on where someone is or what they’re focused on right now.
You can have focused assistants that support one specific part of your program, so people can keep moving without having to wait for you.
I'm in BBD with James Wedmore and this is something he has integrated into his learning portal really well.
He has custom bots that help with specific areas, like offer creation or sales page copy, things that used to stop people in their tracks because it seemed so hard.
And I’ve seen so many positive responses from people who were finally able to get their offers out or finish their sales pages because of this kind of support.
Not because they handed everything over to the GPTs, but rather because it removed the friction that was stopping them from starting.
That’s why sharing what you’re building is so helpful.
Sometimes hearing what someone else has created is all it takes to spark an idea you hadn’t considered yet.
So I’m curious. What have you built so far, or what are you using custom GPTs for right now?
Even if it feels simple to you, it might be exactly what someone else needs to hear today.