Irenes Model Agency

Irenes Model Agency Established in 1986. We are the leading Model Academy and Agency in Pietermaritzburg. In 2016, Irene received the Invisible Phenomenal Women Community Award.

Irenes Models (Pty) Ltd was established in Pietermaritzburg in 1986 by Irene Olivier, herself a former model and international runway coach with qualifications in skin care, make up and several years in the fashion and corporate industry. Her passion is to help others become the best version of themselves and accept themselves for who they are. Irene herself is a master runway coach and scout and

takes pride in coaching models throughout South Africa and has been responsible for coaching some of South Africa's top models. She also specialises in
choreographing and producing fashion shows and events. In 2012 and 2014, Irene received an honorary award for her contribution made towards developing youth and the community of KwaZulu-Natal. In 2018, Irene's Modelling Agency received an award for community development from CDA University of KwaZulu-Natal. In 2024, Irene, herself, received The Heroic Women Award from The Sunday World Newspaper for her work with women and self-confidence. Irenes Models has become one of the leading Modelling Schools in South Africa and is the leading and longest running Boutique Agency and Academy in Pietermaritzburg with links to the biggest agencies throughout South Africa. As a well-established Agency we advocate for more diversity in models and insist the fashion industry recognize the beauty in people of all shapes, sizes and abilities. Many graduates of the Model School join the Model Agency and in so doing continue to provide fresh, dynamic faces to our advertising and marketing clients. Many of our models have won prestigious titles including “Miss South Africa” “Miss Universe South Africa” “Man Hunt International” and Year of the Model. Irene is the one who discovered Super Model Candice Swanepoel and was responsible for her initial training. Miss South Africa 2022 runner-up, Ayanda Thabethe did her modelling training with Irene's Models. Irene has also trained and managed numerous models who have had great success in the industry. Our models continue to work successfully in Cape Town, Europe and the USA and appear on many television adverts, fashion shows, magazines, campaigns etc. We have been giving back to our community through developing and sponsoring the youth of Pietermaritzburg and KZN in modelling and fashion design. We are most proud of our students that we have successfully assisted to gain confidence in themselves.

Big shout out to my newest top fans! 💎 Mabuhle Mbongo Mazibuko, Brownnish Scott, Namie Mbele, Majobe Sindiswa, Nomaswazi...
23/07/2025

Big shout out to my newest top fans! 💎 Mabuhle Mbongo Mazibuko, Brownnish Scott, Namie Mbele, Majobe Sindiswa, Nomaswazi Mpangase, Zee Ezinhle, Charmaine Diedericks, King Bennett, Nompiloh Miloh Sithole, Philile Mayo Mdlangathi, Candiie Dludla, Nonjabulo Molefe, Sithabile Myende, Andile Ngcobo Ngcobo, Lukho Mbhele, Thandiswa Snakhokonke, Anitha Kalichurn, Joanna Pather, Wayne Redgard, Lindah Ghim, Phumelele Zulu, Lynn McGlynn, Nhlanzeko Shakes Mshekesheke, Ow'ma Luqa, Nonjie Mbele, Nala Entle, Sphiwe Soni, Noxie Zondi, Asah Ngwane, Shanice Ngwenya, Misokuhle Cwele, Alisha Harichander, Noluthando Sangweni, Silindile Zondi, Laura Edem Tsormetsri-Aborgah

Thank you for your support ,

Congratulations to Kish Ramdewu from The PMB School of Fashion and Cheri-lee Thangalan from Irene's Models on achieving ...
22/07/2025

Congratulations to Kish Ramdewu from The PMB School of Fashion and Cheri-lee Thangalan from Irene's Models on achieving third place in the Most Creative Design category at the Dundee July 2025 competition.

Buyi Dumakude, a designer from The PMB School of Fashion, and model Sanele Mthembu from Irene's Models, also secured third place in the Best Dressed Female category.

We extend our congratulations to all other talented designers and models from Pietermaritzburg who took part in the Dundee July 2025 competition.
Irenes Model Agency
Kish Ramdewu
Dundee July
PMB School of Fashion Design
Endumeni Local Municipality
KwaZulu-Natal Provincial Government




A huge congratulations to the talented models and designers from Pietermaritzburg who showcased their skills at the Dund...
21/07/2025

A huge congratulations to the talented models and designers from Pietermaritzburg who showcased their skills at the Dundee July 2025. Your participation was truly impressive. The African Jewel theme was a powerful expression of cultural pride.

Irene's Models have been supporting this event since its inception and continue to provide invaluable support to the local fashion designers and the broader fashion industry.

Congratulations to Pamela Shabane from Gateway School of Fashion and Larnelle Maddocks from Irene's Models for securing the Best Dressed Male award.
Project Gateway
Irenes Model Agency
Endumeni Local Municipality
Dundee July
Larnelle Maddocks
KwaZulu-Natal Provincial Government





Taking the modelling industry by storm 🔥A few captivating images from our recent advanced courses graduation ceremony ✨️...
15/07/2025

Taking the modelling industry by storm 🔥

A few captivating images from our recent advanced courses graduation ceremony ✨️

Congratulations to all our graduated models 👏
Photographer: paul.henman1

Irene's Model Academy offers advanced courses, building on Irene's comprehensive expertise and experience. These courses enable our models to flourish in the highly competitive modelling industry.
We offer our more advanced models the opportunity to work in the industry through our agency.

Our next course starts on Saturday, 26 July or Wednesday, 30 July 2025.
Based in Pietermaritzburg.
Limited spaces are still available for our upcoming beginners and advanced courses.
WhatsApp: 082 808 3952
Email: [email protected]

Wow, what an incredible shoot. We thoroughly enjoyed every minute of it!
10/07/2025

Wow, what an incredible shoot. We thoroughly enjoyed every minute of it!

Join Master Coach Irene Olivier and her experienced team for a Introduction to Modelling and Self-Confidence Course. 🗓 S...
09/07/2025

Join Master Coach Irene Olivier and her experienced team for a Introduction to Modelling and Self-Confidence Course. 🗓 Starting on Saturday, 26 July, and Wednesday, 30 July. 📍Pietermaritzburg.

We offer a structured modelling and confidence-building course in 2-month and 1-year formats.

For more details or to secure your spot, please contact
📧 [email protected] or
WhatsApp 082 808 3952.
Availability is limited.

We are delighted to be featured in The Witness today for the outstanding achievements at the Hollywoodbets Durban July! ...
07/07/2025

We are delighted to be featured in The Witness today for the outstanding achievements at the Hollywoodbets Durban July!

In the Witness today: Shock over explosive claims by KZN police chief against minister | PMB designers scoop top awards at HollywoodbetsDurban July | Msunduzi’s forestry deal failed due diligence — audit | ANC KZN to meet its Impendle councillors over removal of mayor | Should criminal offenders be given chance to pay off victims? | Calls to extend driver’s licence validity to eight years | Richmond’s six-year-old chess prodigy makes all the right moves | Teen targeted in cyberbullying attack

We are extremely proud of our talented models and designers from Pietermaritzburg.More outstanding achievements from the...
07/07/2025

We are extremely proud of our talented models and designers from Pietermaritzburg.
More outstanding achievements from the Hollywoodbets Durban July

Top 10 Most Exceptional Race day Hat. Second Place
Model: Ntando Mkhwanazi from Irenes Model Agency. Designer: Hlengiwe Linda from the PMB School of Fashion Design. Top 10 Most Exceptional Race day Hat. Model: Nonto Ndlela from Irenes Model Agency. Designer: Zamageza Mbambo from the PMB School of Fashion.

Top 10 Best Classic Racewear - Female. Third Place. Model: Nomonde Langa from Irenes Model Agency. Designer: Buyi Dumakude from the PMB School of Fashion. Top 10 Classic Racewear - Female. Model: Meleah Ehlers from Irenes Model Agency. Designer: Buhle Gxubane from the PMB School of Fashion. Irenes Model Agency PMB School of Fashion Design Nonto Ndlela
Melanie Ehlers
Nosibusiso Manyawuza Mbali



Designer Nox Bhengu from Project Gateway, Gateway School of Fashion secures a well-deserved top 10 position for Most Str...
06/07/2025

Designer Nox Bhengu from Project Gateway, Gateway School of Fashion secures a well-deserved top 10 position for Most Striking Couple at the Hollywoodbets Durban July.
Models: Wayne Redgard and Rufaro Moyo from Irenes Model Agency.
Project Gateway Wayne Redgard Irenes Model Agency
Hollywoodbets Durban July



Thrilled to see Irene's Models and our exceptional Pietermaritzburg Designers showcased in this Newspaper.
06/07/2025

Thrilled to see Irene's Models and our exceptional Pietermaritzburg Designers showcased in this Newspaper.

Kish Ramdewu from PMB School of Fashion Design has achieved a notable third place at the Hollywoodbets Durban July Most ...
06/07/2025

Kish Ramdewu from PMB School of Fashion Design has achieved a notable third place at the Hollywoodbets Durban July Most striking couple. Models: Cheri-lee Thangalan from Irenes Model Agency and Kish Ramdewu Kish Ramdewu PMB School of Fashion Design Hollywoodbets Durban July Irenes Model Agency
Cheri-lee Thangalan



The winners of the Hollywoodbets Durban July most striking couple was announced!Larnelle Maddocks from Irenes Model Agen...
05/07/2025

The winners of the Hollywoodbets Durban July most striking couple was announced!
Larnelle Maddocks from Irenes Model Agency and
Pamela Shabane from Gateway School of fashion in Pietermaritzburg took the top prize.
Project Gateway
Huge Congratulations to Brenda Waring and Pamela Shabane from Gateway School of Fashion.
Marvels of Mzansi



Address

Pietermaritsburg

Opening Hours

Monday 09:00 - 16:30
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:30
Thursday 09:00 - 16:00
Friday 09:00 - 16:00
Saturday 10:30 - 15:00

Telephone

+27828083952

Website

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