African Outfitter Magazine

African Outfitter Magazine AFRICAN OUTFITTER is an up-market bimonthly publication promoting fair hunting and ethical business p

16/07/2025
Excellent article in the Daily Maverick.
04/06/2025

Excellent article in the Daily Maverick.

Consumptive use of wildlife brings significant benefits to wildlife and people throughout South Africa, specifically the very rural parts of the country.

In Memoriam: Richard PurdeyIt is with deep sadness that we mark the passing of Richard Purdey, the last family chairman ...
14/05/2025

In Memoriam: Richard Purdey

It is with deep sadness that we mark the passing of Richard Purdey, the last family chairman of James Purdey & Sons, and a towering figure in the world of fine gunmaking. His death marks the end of a remarkable chapter in the history of one of Britain’s most iconic sporting institutions.

A direct descendant of the company’s founder, James Purdey, Richard represented the sixth generation of the family to guide the firm since its founding in 1814. Taking over as chairman in 1997, he became the steward of a legacy built over two centuries, ensuring that the name Purdey remained synonymous with craftsmanship, tradition, and excellence.

Under his leadership, Purdey navigated the complex demands of a modern luxury market while staying true to the artisanal roots that defined the company. He oversaw the integration of Purdey into the Richemont Group, a move that safeguarded its future and global reach, without compromising on the handcrafted ethos that made it a legend among sportsmen and collectors worldwide.

More than a leader, Richard was a passionate sportsman, a thoughtful conservationist, and an eloquent ambassador for British gunmaking. He was deeply respected not only for his business acumen but also for his humility, warmth, and unwavering dedication to preserving the finest traditions of the sporting life.

His legacy continues through his daughter, Annika Purdey, now serving on the board of directors, representing the seventh generation of Purdey involvement in the company. The values Richard championed—integrity, artistry, and respect for heritage—remain embedded in every Purdey gun made today.

We extend our heartfelt condolences to his family, friends, and all those who had the honour of knowing and working with him.

Rest in peace, Richard Purdey.
Your life’s work has become part of our collective heritage.

24/04/2025

Undoing Biden's anti-gun legacy is a big job. Thankfully the Trump administration is up to the task. Read how they're set to defend your 2A rights: https://bit.ly/4cHQUC1

Does hunting have a role to play in conservation?  You decide for yourself.
23/04/2025

Does hunting have a role to play in conservation? You decide for yourself.

HTC (S3 E1)Human encroachment and pressure from poaching are the greatest threats to wildlife in Africa. Dan Cabela has traveled to Tanzania to see how Robin...

“A Fine Balance” documentary was released today. It addresses the issues around elephant hunting in detail in Botswana. ...
22/04/2025

“A Fine Balance” documentary was released today. It addresses the issues around elephant hunting in detail in Botswana. The documentary’s paramount achievement: reframing a polarizing debate through the lens of compassion, clarity, and complexity. We showed this film to the Botswana media last week and a lady came up to us afterwards crying and said, “I didn’t know. Consider me one of the converted”. Please watch it and then share it 🙏🏼

There is likely no more of a controversial topic in Africa than elephant hunting. Some will say that it's not needed, others will say it's the lifeblood of t...

Sun Africa brought Pat from the USA to Old Man’s Pan’s NG13 concession in Botswana for his first elephant hunt. After se...
09/04/2025

Sun Africa brought Pat from the USA to Old Man’s Pan’s NG13 concession in Botswana for his first elephant hunt.

After several days’ of hard hunting, and covering many miles on foot in the hot, dense Kalahari thickets, the hunters came across this very old old bull. From the initial measurements, the biggest tusk should weigh in between 70 and 77lbs, depending on the size of the nerve.

Happy hunter, happy community! The meat will be distributed to the nearby villages to end the long, protein-poor summer months!

If an elephant is on your bucket list, get in touch! There are both management, as well as trophy tags, left for the 2025 season.

Contact: -

Tharia Unwin
OLD MAN’s PAN
P O Box 2
Gaborone
Botswana
[email protected]
+27-825507610

African Outfitter Magazine; Tharia Travel & Tours; Passionate About Hunting; SCI Wisconsin Chapter; SCI Royal Nordic Chapter; DSC; Book Your Hunt - Africa; McDonald Safaris International; ; ;

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Pretoria East

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