01/03/2022
4 REASONS WHY EMPLOYEE RETENTION IS A CHALLENGE
1. Strong Economy
In Strong economies such as USA, job openings in 2017 exceeded hires, meaning there are not enough hires to fill these vacancies, and it leads to an increase of employees finding better opportunities in a better economy. In South Africa, with a plodding growing economy, jobs are limited, but the demand for highly talented employees or scarce skill resources will remain in demand that will keep organizations remain competitive and maintain their position or production output. Top talent will go wherever they choose and with whoever offers them the best suitable financial and cultural fit.
2. Changing Workforce
The workforce has a new stream of Generation that is starting to become a more substantial part of the workforce. Most of the younger workforce has fewer obligations holding them down, and it frees them to try new things and live in new places. They are job-hopping in search of growth opportunities for quicker advancement of their career to set them up for success in the future. In summary multi-generations, consists of Generation Y (1980 to 1994), Generation X (1965 to 1968), Millennials (1981 to 1996), Generation Z (1995 to 2015). Each Generation has a different expectation regarding, feedback, rewards, pace of promotion and the level of transparency. Millennials and Generations Z has no synergy, and it defined as follows:
a. Millennials - select jobs in the same way they select their smartphones, vacation destinations, or sneakers and tailor their packages the same way as consumers package, i.e. mobile phone contracts. Want to know how the employer makes compensation decisions.
b. Generation Z – After seeing what their parents have gone through multiple recessions and the staggering rise in college tuition, they tend to want to plan for their financial future – will seek work that “feels more than a job”.
With the changing workforce, organizations must rethink total rewards holistically, as a mix of base pay, incentives, benefits, and learning and development.
3. Technology
As Technology evolves it makes it easier for people to find and apply for new job opportunities through searching on the internet, social media (such as LinkedIn, Indeed, Monster, Career Junction) and professional associations compared to a few decades ago where job seekers used newspapers or notice boards to find jobs. They turn to the Internet via Smartphones and access sites like Indeed, Monster, Glassdoor, and LinkedIn at any time or place and even receive notifications without searching.
4 Side Incomes
Making money in a person’s pyjamas is the ideal dream. Freelancing and self-employment have become the way that modern-day workers are generating extra money or creating a fulltime living. Many employees are waiting to leave their organisation as soon as the online side-business can replace their income.