06/10/2023
Campaign SA🇿🇦
"The latest, most influential and significant fashion campaign in South Africa."
Began on the 27th April 2023 in Potchefstroom with Potch Fashion Week Season 3 and the recent Mahikeng Fashion Week Season 3 in Mafikeng.
initiative includes developing local fashion designers, fashion models, fashion stylists, drama productions, makeup & hair artists, content creators, crafters, social activists.
This initiative has started powerfully and attracted big name brands such as CellC mobile, SABC, NewzroomAfrika, Spice Tv Africa, Northwest Journal, TheMail, Mahikeng Fm with support from Jb Mark's local Municipality, Rusteburg local Municipality & Mahikeng Local Municipality.
"We aim to swiftly move across the country promoting local fashion using fashion to fight GBVF. Women & children in South Africa are killed everyday and as a multi sectoral project we stand in one accord to create more awareness through our fashion Week programmes."
This powerful initiative is not only about promoting fashion but it highly structured to educate and send the message broadly to communities specially rural settlements thus creating more awareness about Gender Based Violence & Femicide.
"Without much needed financial sponsors or funding for such powerful initiative, as Mashley Model Management we managed to create a major impact through our fashion weeks so far, engaging with radio stations aswell which helped us engage with listeners and direct identification of GBVF victims.
We are also happy with the contribution and passion showed so far by our young local fashion designers with their amazing work of art and beautiful collections." said Ashley Mash founder of the
The tour continues and the campaign will be moving to Rusteburg, Pretoria, Kimberley and Cape Town for Bojanala Platinum Fashion Week , 012 Fashion Week and Diamonds Fashion Week. We welcome all interested partners/ sponsors / investors. Keep posted for more updates.
