Davido & 30BG Worldwide

30/04/2024

07/07/2018

FOR THOSE WHO INTEND STARTING UP A BUSINESS...
Business Plan Introduction

Use the following questions as a template to write your business plan introduction. With this section of the plan you are trying answer a few things:

Why this business?
Why now?
Who’s going to buy?
How will they buy? What’s the buying and selling process look like?
How will my business be different than the competitor’s?
What’s my path to profitability?
When will I become profitable?
How much will I make and by when?
Again, you will answer these items in detail later in the full plan. The introduction of a business plan gives a general overview and excite the reader to keep them interested.

Business Plan Introduction Example

Your business plan introduction should briefly talk about what you want to accomplish in the business and how you see it working.

For example, coffee shop business plan might talk about how the market has made specialty coffee shops very popular right now. Provide data on how the location you’ve selected is perfect for a new shop.

You don’t have to give details here (that’s taken care of in the individual analysis sections that will come later). Rather, you simply provide an overview that is meant to get the reader excited.