AfriNova Sounds is the flagship music company of AfriNova Group, combining an AI-powered record label, publishing, and client-led artist and production services. Founded in December 2017 by Mufaro Chifamba, New Rivers Creative (NRC) is a global Christian creative house and platform that serves as unit of New Rivers Group. NRC was created to provide upcoming artists & creatives with a platform to
tell their story of what God doing in their lives and in the lives of those around them and to spread the message of hope, salvation in Jesus Christ. NRC encompasses the recording artists, content creators, worship leaders, musicians, singers, spoken word artists, poets, audio engineers, stage designers & managers, producers, TV & Visual editors, photographers, dancers, and creative artists of New Rivers Group’s music and creative brands such New Rivers Media, New Rivers Music Group and Cornerstone Inc. NRC’s approach and model is to develop a solid foundation of artists that are called, committed and targeted to reach their local, regional and world market as well as their communities. NRC is committed to artistry, innovation, entrepreneurship and creating a space for creatives to dream, imagine and collaborate. Cultivating creative strategic partnerships with artists for their own projects, content and live events and establishing seamless collaborations with in-house artists. NRC is committed to producing and coordinating high-quality live worship and creative events, tours, conferences, musical, general audio & visual content. We believe in a unique standard of excellence because God deserves our very best. NRC unashamedly admits that they are not the creative partner to create the fire that isn’t there. NRC is a passionate-ministry partner who proclaims and shouts about the fire that is ablaze within that artist and / or creative. NRC is committed to building and cultivating a thriving global community of creatives, where authentic relationships can grow and develop and whole-heartedly pursue God’s presence as creatives. NRC we believe as creatives we are evangelists, we tell stories of God’s faithfulness, using every creative medium to reflect God’s beauty and to tell the Jesus story to a world desperate in need and help open people’s hearts to the gospel. NRC is focused on reaching the lost and hurting people of not only our nation but also the world. NRC is a Christian company in business to reach the lost and the unchurched. NRC wholeheartedly and proudly acknowledges that each of us are using God given talents. Ultimately NRC endeavors to build a home for a creatives, where collaboration and creativity can thrive, create spaces for artists and creatives to cultivate fresh new sounds and musical landscapes, to create unique expressions, to develop and publish engaging content that shifts realities with the prime purpose of glorifying God. VALUES
What we believe in
• Accountability
• Excellence
• A Culture of Family
• Integrity
MISSION
As NRC our mission is to use every creative medium to reflect the beauty and wonder of Jesus. VISION
Our vision is to impact individuals and communities locally and globally with the timeless relevance of Jesus Christ.
