Music Matters

Music Matters The music matters website mainly aims to be a leading resource on the fundamentals of the music business.

Due to a change in marketing strategy, 20something media has made a pivot in the form of new socials - catch us on Tumbl...
03/11/2022

Due to a change in marketing strategy, 20something media has made a pivot in the form of new socials - catch us on Tumblr

Here’s a rundown of the major social media websites you should consider using to reach more fans and market your music b...
30/10/2022

Here’s a rundown of the major social media websites you should consider using to reach more fans and market your music better

Continuing from last week’s article; Here’s a rundown of the major social media websites you should consider using to reach more fans and market your music better: Facebook Meet the undisputed heav…

Looked at in a different light, social networking and the new rules of internet music promotion aren’t so mysterious aft...
30/10/2022

Looked at in a different light, social networking and the new rules of internet music promotion aren’t so mysterious after all

Is your head spinning with thoughts of Facebook, YouTube, Technorati, Del.icio.us, Digg and all these new “social networking” websites? Well, relax. This article will put things in perspective and …

This blog style is part personal diary, part rock documentary. Invite fans to follow along as you log reports about adve...
28/10/2022

This blog style is part personal diary, part rock documentary. Invite fans to follow along as you log reports about adventures through the music world.

Continuing from last week’s article; Using your own blog If you already publish a blog or are about to start one, congratulations. That’s a smart move. Here are a few ways you can turn your blog in…

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Music Matters

The music matters website mainly aims to be an educational resource on the fundamentals of the music business. The website will address topics such as defining income streams within the music industry, copyright law, royalty and income streams, entertainment and media law basics, synchronisation royalties, physical & digital royalties, publishing and administration, event management, artist’s and management contracts, social media branding, streaming and how to monetise it, sponsorships and proposals, financial management within the entertainment industry, submission of music to radio and other aspects of the music business