13/11/2025
š Black Friday: A Battle for Attention and Consumer Interest
November is the month of advertisements, where South Africans eagerly search for the best Black Friday deals while brands compete for attention and visibility. Itās no longer just about discounts ā itās about standing out in a crowded digital space and connecting with your audience in meaningful ways.
As mobile shopping continues to dominate and e-commerce remains the number one shopping channel, consumers are browsing and buying on the move more than ever before. This shift means brands need an omnichannel, online-first approach to grab consumer attention while meeting customers where they are and delivering value across every platform.
At KMP Media, we help brands rise above the digital crowd with strategy-driven campaigns that capture attention, drive engagement, and deliver measurable results. ā”
Advertise with us now to stand out this Black Friday. Are you a Black Friday fanatic consumer? Let us know in the comments Tell us in the comments how you plan to advertise or shop this year.
Visit www.kmpmediagroup.com
to advertise with us.