
02/10/2025
Trigger marketing uses urgency or fear to drive quick clicks, but often leaves little impact.
Glimmer marketing sparks positivity, trust, and connection—building loyalty that lasts.
In 2025, audiences want more than persuasion—they want to feel understood. That’s why the strongest campaigns blend both: triggers to grab attention, glimmers to create lasting bonds.
At KMP Media, we create stories that resonate, inspire, and stand the test of time.
Do your campaigns spark glimmers or push triggers?
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