25/06/2025
Following our earlier episode on Immanuel Kant and the role of truth and lies in negotiation, we return to the world of philosophy, this time with a thinker who approached ethics from a different angle: Aristotle.
What would Aristotle say if he were advising a modern-day negotiator?
In this episode, we’re joined by Rudolf Schüssler, a distinguished philosophy professor from the University of Bayreuth, to explore how Aristotle’s timeless ideas can shed light on negotiation.
Together, we discuss Aristotle’s concept of phronesis, or practical wisdom, and ask what it truly means to be a wise negotiator, not just someone who wins deals, but someone who understands what is good, fair, and sustainable in the long term. We also examine Aristotle’s famous triad of persuasion, ethos (credibility), pathos (emotion), and logos (logic), and discuss how this rhetorical framework can help negotiators craft more compelling arguments, build trust, and communicate more effectively across differences.
As we move into the ethical dimension, Rudolf reflects on whether Aristotle’s virtue ethics can be applied to modern negotiations. Is there space for integrity in a world often driven by power and outcomes? And what kind of character traits should a negotiator cultivate to not only be persuasive, but also remain principled and respected?
Ultimately, we ask: What might an “Aristotelian negotiator” look like today? And how can Aristotle’s thinking help us become better not only at negotiation, but also through negotiation, as individuals and as members of a shared moral community?
Whether you’re an academic, a business professional, a student of philosophy, or simply curious about how ancient wisdom meets modern strategy, this episode offers a rare and insightful conversation that bridges two worlds and may just change the way you approach your next negotiation.