
15/05/2025
MMA NEXT! Conference Takeaways with Adclick Africa
We recently had the opportunity to attend the MMA Global MMA NEXT! Conference, and it offered a refreshing mix of strategic insight, creativity, and thoughtful conversation around the future of marketing.
Here are some key highlights:
Intuition still matters: While data remains essential, decisions grounded in experience, research, and stakeholder input are just as important.
Storytelling over hard selling: TikTok’s Carl Jordan emphasized that strong narratives can humanize even the most complex products.
Start early: Growth strategies from platforms like Spotify show the value of engaging audiences long before conversion.
Think beyond the click: In today’s AI-driven, zero-click world, content needs to earn attention immediately — especially for platforms like SME South Africa.
AI and Martech: The goal isn’t to collect tools, but to solve specific problems and improve outcomes.
We’re grateful for the opportunity to learn from industry leaders and look forward to putting these insights into action.