Refresh - UI/UX Design Studio

22/04/2025

In close collaboration with the .tv team, we led the creative direction and design of a new visual identity that captures the spirit of a studio that doesn’t follow convention.

Seriti is bold, rebellious and unapologetically original. The previous identity didn’t reflect that. It felt generic, restrained and disconnected from their creative voice.

We introduced a brand system built around the 16:9 frame. It’s a reference to the screen, but also to perspective, boundaries and storytelling. This idea became the foundation of the brandmark, layout structure and design language.

The updated identity features a cinematic colour palette, expressive yet precise typography, and a flexible system that adapts across screen and print. Every element is crafted to elevate Seriti’s presence in the industry and reflect their role as leaders in the space.

This is a brand that doesn’t ask for attention. It holds it.

03/09/2024

Meet Saba, our studio project manager.

Saba is the kind of clean freak who finds joy in colour-coded and grouped Google tabs and Excel sheets—organisation at its finest! While an introvert at heart, they’ve mastered the art of tapping into their extroverted side when it’s time to rally the troops and get things done.

People truly fascinate them, and their curiosity drives them to understand what makes everyone tick, making Saba one of the most empathetic teammates you’ll ever meet. Off the clock, you’ll find them soaking up good vibes with loved ones, getting lost in a book, or indulging in yet another episode of The Office—because, let’s be honest, it never gets old.

01/08/2024

We had a memorable afternoon in the studio, enjoying a delightful Christmas in July lunch. The team transformed the office into a festive feast, sharing our favourite holiday dishes. It was an afternoon filled with laughter, shared stories, and mouth-watering flavours.

02/07/2024

We designed and developed a website for the interior design company Task Interior Styling. Our goal was to ensure the website represented the brand, highlighting its minimalistic yet elegant corporate identity and allowing the rich imagery to take center stage.

It was essential to distinguish between the portfolio work and the e-commerce store while ensuring a seamless user flow. The site features intuitive navigation, responsive design, and optimized performance to provide an engaging and efficient experience.

24/06/2024

We hosted a Happy Hour session with some of our friends and partners at Refresh HQ. Conversations, pizza, and refreshing drinks were on the agenda.

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21/06/2024

Here are a few more brand and website updates we designed for the GRM Group. These updates include a refreshed logo, an enhanced user interface for the website, and new marketing materials that align with the company’s vision.

GRM’s mission is to empower legal business owners and legal team managers to increase their performance and revenue by consistently attracting the best talent and deploying the best legal tech and recruitment/retention processes.

Typography: Neue Montreal and Eiko by .pangram

14/06/2024

We collaborated with GRM, a recruitment firm specializing in the legal sector, catering to both legal professionals and law firms. Our goal was to enhance the GRM brand by conveying elegance, confidence, and excellence to their clients.

Our work encompassed brand strategy, brand line development, logo design, corporate identity, and website design.

GRM: Catalyst for Innovation and Growth.

12/06/2024

After a rewarding journey, we’re stoked to share some of the brand updates we’ve been tirelessly working on for Refresh.
Refresh Studio is a digital product design studio that delivers on human-centered UX & UI design solutions.

10/06/2024

All Ears is a podcast network that hosts a variety of different and diverse podcast shows. We collaborated with them to revitalise and refresh their identity to better reflect their essence. We introduced a bright and bold colour palette to mirror the diversity of the shows, paired with a neutral typeface.

The logo is distinctive and embodies the characteristics of the name. Our goal was to keep the focus on the content of the shows, with the identity of All Ears providing support while still striving for consistency across all touchpoints.

29/09/2023

At Refresh, we firmly believe that exceptional product design stems from the convergence of creativity, technology, and a human-centric approach.

Our secret ingredient in achieving this is nurturing a culture and environment that fosters the growth of Purple People.

Dive deeper into the concept of Purple People in our latest article.

In the world of UX/UI design, where the convergence of technology and human experience is paramount, there’s a special breed of individuals…

13/09/2023

Our partnership with The Catalyst Africa, a Pan-African B2B marketing agency, has resulted in a refined brand identity, strategic direction, and visually appealing design. We've worked together to establish them as a versatile, culturally connected brand that can thrive in the diverse markets across the continent.

25/08/2023

Elevating The Catalyst Africa: Through collaborative efforts, we've developed an authentic brand identity, strategic direction, and compelling visual design for The Catalyst Africa, a B2B marketing agency with a Pan-African footprint.

Our work aimed to position them as a flexible and culturally grounded brand capable of fitting seamlessly into diverse African markets.