Firewater

Firewater Founded just over 23 years ago, Firewater has seen the evolution of digital marketing first-hand; we

09/01/2026

Can I bribe my way to better SEO?

Black Hat SEO might look like a shortcut but it is really just trickery. It encourages hacking, spam, and all sorts of shady tactics to get links or clicks. The problem is it can easily backfire. Getting blacklisted is almost impossible to undo.

Real SEO works on content, relevance, and authority. Playing it clean is not just safer it actually works.

Got any burning marketing questions? Ask us in the comments.

07/01/2026

The Office Temperature Wars

Some like it freezing ❄️, others prefer it toasty 🔥. And somehow, everyday in the office turns into a debate about the temperature.

The real question: Can we all just agree on “room temp”?

It’s December in a digital agency…The playlist is upbeat, the ideas are flowing, and our team spirit is at an all-time h...
19/12/2025

It’s December in a digital agency…
The playlist is upbeat, the ideas are flowing, and our team spirit is at an all-time high! 🎶💻 Creativity + camaraderie = December done right.

Out from 19 December → back on 8 January ✨Jet2 holiday mode activated. Labubu watch in full effect.From AI action figure...
17/12/2025

Out from 19 December → back on 8 January ✨
Jet2 holiday mode activated. Labubu watch in full effect.

From AI action figures to Coldplay chaos and orange-tinted world politics, 2025 kept us on our toes. We’re taking the learnings (and the laughs) into 2026.

Urgent matters? Call or WhatsApp 011 262 6056 or email [email protected]

15/12/2025

Sometimes the old becomes gold. Nando’s South Africa TV ad, Blue Light Brigade, resurfaced during the G20 Summit, showing how cultural context can give campaigns new life years after they first aired.

What’s interesting here is how an ad from the past can suddenly feel relevant again. It sparks conversations, grabs attention, and reminds us that great campaigns don’t always expire when they first launch.

Our take: This is a perfect example of cultural resurgence. Campaigns can outlive their initial window, sometimes giving brands a second chance to connect with audiences.

What do you think? Should brands try to plan for long-term relevance, or is this kind of resurgence just luck? 🚀

AI is helping marketers do the impossible 🤯 Small brands, big ideas, viral campaigns.The Original Tamale Company used AI...
06/12/2025

AI is helping marketers do the impossible 🤯 Small brands, big ideas, viral campaigns.

The Original Tamale Company used AI to make a hilarious video that hit 22 million views. What used to take big teams and budgets can now be done with creativity + AI.

See the video here👉 https://f.mtr.cool/qwjgtbojgn

05/12/2025

Jumping on every trend can make your brand feel all over the place. Real relevance comes from consistency, authenticity and choosing trends that actually fit your identity.

Curious about how to do that for your brand? Leave your questions below 👇

Google can now tweak your title tags to match user searches 🔍 This helps improve relevance and click-through rates, so m...
27/11/2025

Google can now tweak your title tags to match user searches 🔍 This helps improve relevance and click-through rates, so make sure your titles reflect both content and intent 🚀

When everyone else was talking about the Louvre heist, Van Moof used it to show off their brand personality - fast, clev...
26/11/2025

When everyone else was talking about the Louvre heist, Van Moof used it to show off their brand personality - fast, clever, and bold. Opportunistic marketing done right. 🚚

When strategy meets timing and the internet actually agrees with you 😎💥
17/11/2025

When strategy meets timing and the internet actually agrees with you 😎💥

17/11/2025

Famous slogans flipped on their head. Melon Mobile is doing something bold 🍊

Instead of using their own copy, they’ve taken well-known brand slogans like 'We don’t serve finger lickin’ chicken cos we’re a mobile network' and made them their own. Our take? This clever twist shows confidence in the brand, uses humor to cut through the noise, and sparks conversation. In today’s world, where attention spans are short, making people stop and read in just a few seconds is everything.

✅ Clever use of humour
✅ Memorable, attention-grabbing billboards
✅ Sparks conversation in a crowded market

What do you think? Does turning iconic slogans on their head make the campaign stronger or risk confusing the audience? 🚀

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Founded just over 20 years ago, Firewater has seen the evolution of digital marketing first-hand; we know what works, and what doesn’t. We boost client profiles through digital solutions that are underpinned by strategy and purpose - so there’s no stabbing in the dark.

We offer digital marketing services that include:


  • Content marketing and creation

  • Social media marketing