Firewater

17/11/2025

When strategy meets timing and the internet actually agrees with you 😎💥

17/11/2025

Famous slogans flipped on their head. Melon Mobile is doing something bold 🍊

Instead of using their own copy, they’ve taken well-known brand slogans like 'We don’t serve finger lickin’ chicken cos we’re a mobile network' and made them their own. Our take? This clever twist shows confidence in the brand, uses humor to cut through the noise, and sparks conversation. In today’s world, where attention spans are short, making people stop and read in just a few seconds is everything.

✅ Clever use of humour
✅ Memorable, attention-grabbing billboards
✅ Sparks conversation in a crowded market

What do you think? Does turning iconic slogans on their head make the campaign stronger or risk confusing the audience? 🚀

14/11/2025

Half-watching. Half-listening. Fully scrolling. 📱
Welcome to the second screen era - where brands win or lose in seconds.

https://f.mtr.cool/hmeklprprp

07/11/2025

Creative Block? Never heard of her 😏 We’ve got too many ideas and not enough days to post ‘em all! 🗓️💡

05/11/2025

Thinking about teaming up with another brand? 🤝 Collaborations can boost exposure, bring fresh ideas, and open new opportunities 🚀 Got questions? This is your AMA 💬

29/10/2025

The future isn’t influencers. It’s creators. Because real always beats perfect.
👉 Read our latest piece on why authenticity wins every time.

27/10/2025

80% of B2B sales are now online.
The sales floor has officially gone digital. The question isn’t if your business should adapt - it’s how fast.

👉 What do you think is the biggest barrier stopping B2B from going fully digital?

24/10/2025

The Marketer Starter Pack ☕

Endless coffee.
40 Chrome tabs.
Excel chaos.
Teams notifications pinging like crazy.

If you’ve ever lived this life… welcome to the club 😎.

22/10/2025

Strong marketing decisions come from strong data. 📈
A/B testing helps you learn from your audience and use that knowledge to optimise every campaign.

20/10/2025

Celebrity endorsements… flipped on their head. Burger King UK did something bold: they launched the Not Made By Gordon campaign 🍔.

Instead of showcasing Gordon Ramsay as the chef, the campaign humorously highlights that he had no involvement in creating their new Wagyu burger. Our take? This clever twist shows confidence in the product, uses humour to cut through the noise, and sparks conversation, all while leveraging star power without leaning on it.

✅ Clever use of humor
✅ Global buzz
✅ Confident, attention-grabbing storytelling

What do you think, does turning the usual celebrity endorsement on its head make the campaign stronger, or risk confusing the audience?

https://loom.ly/pTBAHiM

Burger King UK takes the celeb chef playbook and turns it on its head. Their new campaign, Not Made By Gordon, stars Gordon Ramsay not as a collaborator, but as the guy who didn’t make the burger. Instead of the usual chef-approved fanfare, the BBH-led campaign leans into a different kind of flex:...

17/10/2025

UGC isn’t just a trend - It’s how brands win hearts and clicks in 2025! 🌟

From reviews to videos to stories, the content your audience creates builds trust, boosts conversions, and makes your social feed actually feel… social. Let Firewater help you harness it.

15/10/2025

Retargeting isn’t just about chasing clicks 🔁 It’s giving your audience a nudge back to what caught their eye.