i Heart Digital

29/07/2025

POV: You’re a business owner trying to “do the digital marketing thing”

✅ Post on Instagram, LinkedIn, Facebook...
✅ Boost a random ad
✅ Google “why is my website not converting”
✅ Open Canva… get overwhelmed… close Canva
✅ Open ChatGPT, try everything it suggests without really knowing what you SHOULD be doing
✅ Try to be consistent… forget for 3 weeks
✅ Finally get a lead… but they ghost
😩 Repeat.

We get it. Digital marketing looks easy — until you’re the one doing it.

At iHeart Digital, we’ve been in the trenches with startups, side hustlers, corporates, and coffee-fuelled founders. We know the frustration. And we also know what actually works:

🎯 Clear strategy
📈 Performance-focused design
💬 Problem solving content
⚙️ Using Generative Ai and more
❤️ Real people doing real marketing that works

Want results without the overwhelm?

📩 DM us “GROWTH” and we’ll send you a copy of our Digital Growth Checklist — the same checklist we’ve used to take South African brands from invisible to irresistible (in under 6 months).

25/07/2025

🛒 New in Retail: The ’s True North

For e-commerce marketers across Africa, understanding your audience goes far beyond demographics.

So, what really drives someone to click ‘buy’?

📊 Recent research from Ipsos and Google reveals three powerful motivators shaping today’s consumer behaviour:
✨ Social status
🔄 Seamless, stress-free shopping experiences
❤️ Alignment with brand values

These insights are a game-changer — offering marketers the chance to refine messaging, optimise targeting, and build more meaningful connections with African consumers.

🎯 It's not just about what you're selling — it's about what your audience values.

Read the full article on our website (link in comments).

24/07/2025

3 Reasons Your Website Isn’t Converting (and How to Fix It)
Struggling to turn visitors into customers? You’re not alone.

Here are 3 silent killers of website conversions – and what to do about them:

🔻 1. Your Message Isn’t Clear
If people don’t “get” what you offer in 5 seconds, they’ll bounce.
Fix: Use a bold headline that spells out the benefit you deliver. Think: “We Build Websites That Sell, Not Just Look Pretty.”

🔻 2. No Obvious Action to Take
Too many links, too many choices, or no call-to-action at all? That’s a conversion killer.
Fix: Have one clear CTA per page. Whether it’s “Book a Call” or “Shop Now” — make it big, bold, and repeated.

🔻 3. It’s Designed for You, Not Your Customer
A beautiful site means nothing if it’s not built around your customer’s journey.
Fix: Structure your site to guide visitors step-by-step:
🔹 Problem → Solution → Proof → Action

Want the full breakdown – plus quick wins to apply to your site?

Check out our FREE Digital Growth Checklist (link in comments)
→ 11 must-haves to get found, trusted, and hired online.

21/07/2025

Many thanks to BizCommunity and PRISA for allowing us the opportunity to get our article published in support of World PR Day this month.

Tracy Margetts of iHeart Digital shares insight on the power of belief—shaping narratives, connecting communities, and helping brands find their authentic voice in a noisy digital world.

18/07/2025

Mandela Day is celebrated on July 18th, and the 67 minutes represent the 67 years Nelson Mandela dedicated to public service and fighting for social justice, human rights, and equality.

This day encourages people to dedicate 67 minutes of their time to helping others and making a positive impact on their communities.

It's a global movement to honour Mandela's legacy and inspire collective action for positive change.

What will YOU do for your 67 minutes contribution to help others? Let us know in the comments below.

16/07/2025

Bridging Gaps and Building Meaningful Narratives – A View from iHeart Digital on World PR Day

At iHeart Digital, we like to say we’re in the business of building belief. We’re not just a PR company—we’re a full-service digital communications agency that’s passionate about shaping narratives, connecting communities, and helping brands find their authentic voice in an increasingly noisy digital world.

We work across multiple industries—lifestyle, education, tech, sustainability, healthcare, development, and social impact—but what ties our clients together is a shared desire to make meaningful connections. Whether it's a purpose-led brand, a disruptive start-up, or a pan-African initiative with global ambitions, our role is to help them communicate in ways that move hearts and shift perceptions.

What PR Means to Us

Being in PR means being the trusted custodian of a brand’s reputation. But more than that—it means being the storytellers, bridge builders, and, increasingly, the conscience in the boardroom. For us, PR isn’t just about media coverage; it’s about reputation intelligence, strategic insight, and creating lasting impact.

What I love most about this industry is its evolving nature. PR in 2025 is not what it was five years ago. It’s more dynamic, data-driven, and deeply integrated into every facet of business. The ability to craft messages that spark dialogue, foster trust, and create change—especially in an African context—is incredibly powerful.

Check the comments for the link to the article.

15/07/2025

🚨 Marketing feels like guesswork? Let’s fix that.

If you’re posting content, boosting the occasional ad, updating your website… but still not seeing the results you want — chances are, you’re missing a few key building blocks.

At iHeart Digital, we’ve helped dozens of South African businesses go from zero to seen in 4–6 months using a combination of bold content, website clean-ups, and strategic performance marketing.

✨ Now we’re sharing the exact foundation we use — with you.

📘 Download our FREE Digital Growth Checklist
→ 11 things every business must have to get found, trusted, and hired online.

This is for you if you’re a business owner who’s tired of winging it and wants to:
✅ Build brand credibility
✅ Get found on Google & social
✅ Turn your digital presence into a lead machine

💖 Download it here: https://champ.ly/-vi9b5Xl (it's uploaded to our website so its super safe)

🎯 Or book a personalised Roadmap Session if you’re ready to move fast @ [email protected].

Your brand deserves to be seen. Let’s make it happen.

14/07/2025

In a move that's shaking up digital discovery, Google has started indexing Instagram content directly in its search results.

That’s right – your Reels, posts, and profiles on the ’Gram might now be discoverable outside the app itself.

If you’re a brand, creator, or business trying to get seen online, this update is a game-changer. Here's what’s happening, why it matters, and how you can use it to your advantage.

📲 What’s the Big Deal?

Until recently, Instagram content was largely hidden behind its own walled garden. Sure, your profile might pop up in a search, but individual posts, reels, and stories? Not so much.

Now, Google and Meta (Instagram’s parent company) are collaborating to make Instagram content more visible in search results – especially for mobile users. This means your latest reel about that new product, hot take, or travel vlog could show up when someone Googles relevant keywords.

And it’s not just profile links. Google will show previews of actual Instagram posts – making the search experience richer and more visual.


🔍 Why This Is Huge for Businesses & Creators? Read more here https://champ.ly/qByx2yMA

10/07/2025

The conference has ended, work is over, time to...

Get on the dance floor 😄🫠🤣😅😇🥰

10/07/2025

We have arrived at The Reside Conference happening today at The Sandton Convention Centre.

Representing SAMMRA on socials and i Heart Digital 🩷

08/07/2025

CONTENT is the party. SOCIAL MEDIA is the invitation.

If you're only posting for the likes but not creating content with actual strategy, you're missing the real gold.

Let's break it down: Content = value. Social = visibility. Want to stop chasing likes and start generating customers that convert? Let’s talk.

01/07/2025

Content Marketing vs Social Media Marketing — What’s the difference? And why does it matter for your business?

They’re often mentioned together, and while they go hand in hand, they actually serve different purposes in your digital strategy.

🎯 Content Marketing = the message
Think blogs, videos, infographics, podcasts – all created to educate, inspire, or entertain your audience while building trust in your brand.

📱 Social Media Marketing = the megaphone
Using platforms like Facebook, Instagram, LinkedIn & TikTok to share that content, build engagement, and drive traffic.

Together? They’re a power duo.
✅ More visibility
✅ More engagement
✅ More leads

👉 Read the full article here https://www.iheartdigital.co.za/content-marketing-vs-social-media-marketing-whats-the-difference-and-why-it-matters/