17/12/2025
IN MY VIEW
To all our industry friends, from the bottom of our hearts, thank you for another year of partnership, support, great conversations and genuine connection. We deeply appreciate every engagement and every opportunity to work together.
As we close out this year, we’re proud to reflect on a period in which our evolution truly took shape and began to bear fruit. For 37 years, COVER has walked alongside the industry as a media partner and trusted ally, helping to build brands, share knowledge and contribute to meaningful change.
Since COVID, we’ve been steadily and intentionally transforming into a fully fledged growth partner, drawing on nearly four decades in the trenches with almost every major brand in the industry. Our insights come directly from the source: personal conversations with leaders across the sector, 192 of them in 2025 alone. Our content is shaped and strengthened by these experts, reinforcing our legacy of trust, accuracy and compliance.
We also upskilled our team and broadened our capabilities to embrace the industry’s shift into a digital era, adopting new tools and technologies that streamline processes and deliver more value at a lower cost to our clients.
As we look ahead, we’re excited to continue supporting you and your organisation, bringing a holistic understanding of the industry ecosystem and helping to weave your growth strategy into the opportunities ahead.
Wishing you and your loved ones a blessed December and the freedom to truly celebrate this season.
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