04/06/2019
INSTAGRAM FEATURE 5: ANYONE WILL BE ABLE TO CREATE THEIR OWN INSTAGRAM STORIES FILTER -
If youâve already jumped headfirst into the AR (âArtificial Realityâ) craze on Instagram, youâll be happy to know that soon anyone will be able to create their own Instagram Stories filters!
Yes, thatâs right! One of the biggest announcements at this yearâs F8 conference is that Facebookâs Spark AR Studio will soon be available for everyone.
Up until this point, only select designers + brands in the closed beta could create their own custom AR filters for Instagram Stories.
But now that Facebook has opened up Spark AR to more platforms + developers, it is expected to see plenty of brands + businesses getting creative with AR effects in the future.
Custom AR effects have already proven to be a massive hit on Instagram. In fact, according to Zuckerberg, in the last year alone, more than a billion people have used Spark AR effects in Facebook apps, including Instagram, Facebook, Messenger + Portal.
And as a business, thereâs just so much to gain from creating your own AR effects for Instagram!
For example, if youâre a cosmetic brand, you could create an AR filter to let your followers âtry onâ your products like Kylie Cosmetics did with their Kylieâs Lip Kit filter.
Creating your own AR effects for Instagram is also a great growth hack because in order to access the filter, youâll need to either follow the brand on Instagram/visit their profile to try it out!
Keep your eyes glued on our Page + don't miss out on learning more about all the exciting updates Instagram announced at , the Facebook Developer Conference.
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