20/08/2026
For most people, snow in the Southern Drakensberg means beautiful photographs, excited visitors and the chance to experience something a little magical....
But it can be quite a challenge behind the scenes. Can we please hear it for the incredible network of people who step up when conditions become difficult โ from the Traffic Department and SAPS to local security companies, SuperSpar Underberg, the Border Management Authority, Sani Pass guides, tour operators, Mountain Rescue and so many others.
People clearing roads, sharing updates, supplying salt, rescuing stranded visitors and simply helping where help is needed.
My own role was a small part of the information network. As SDCTO's social media manager, when the snow arrives, I go into 24/7 standby mode, sharing road information, border updates, warnings, photographs and videos as quickly as possible.
But I certainly don't do it alone! A huge thank you to our Chairperson (Michelle Stevens), members, local residents and everyone who sends photographs, videos and updates โ and to everyone who shared our posts.
During this recent snow period, our content across Meta reached 1.7 million people. For me, it was a great reminder that destination marketing is about far more than creating beautiful content and scheduling posts. And, in an age of AI content, this was about as authentic as it can get! Authenticity still rules....
Thank you Michelle Stevens and the Mountain Echo (Based in Underberg) for the lovely mention, and for recognising so many of the people behind the scenes.
Because while the snow may be the attraction, perhaps the biggest story is the people who make this community so special. โ๏ธโค๏ธ
