
02/10/2025
Retail Brands Are Losing Millions With Outdated Digital Attribution Models 🚨
Relying on last-click or linear reporting leads to overspending on “closer” channels, undervaluing awareness campaigns, and missing the digital influence on the 90% of sales that still happen in-store.
Outdated attribution models are costing retail boards millions. Learn why linking digital campaigns to in-store sales is critical for CFOs and CMOs.