Vuma 103 FM is a commercial radio station that broadcasts from studios in the heart of the trendy Umhlanga New Town precinct to a footprint of over 6 million people across the KZN Province.
“adult radio for the young at heart” is what defines the station. Vuma 103FM takes pride in its solid Inspirational, Family & Community Values, and its innovative approach to Programming, Events and Activation
s; coupled with its extensive community involvement, all of which are guided by its intrinsic understanding and personalised approach to its audience. The radio station has shown the highest growth of all 38 commercial radio stations across the country, which is confirmation that they have established their unambiguous X-Factor appeal to the KZN province, with the recent RAMS figures reflecting a listener audience growth of 123% year-on-year, and 17% diary-on-diary (SOURCE: SAARF Dec 2014 & RAMS 2015/June). The station broadcasts in isiZulu & English, and their format is strong with 60% inspirational music and 40% content that is entertaining, informative, and jammed with features, fun and a relevant, modern approach to the needs of the Province.
