African Crest Media

24/06/2025

04/11/2022

27/08/2021

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13/05/2021

Are YOU a Travel Business Owner along the Route to Mt. Elgon National Park?

We are LOOKING for you. We would like to feature you in our upcoming TV-Docu Series.

READ MORE for details.

By, Enock and Jaqi May 13, 2021 3 Adventure , Camping , Outdoor , Travel Welcome to our epic, icon packed, fun-drenched, bucklist road trip to Mt. Elgon National Park. The Road Trips into the Wilderness  TV Docu-series, are periodic trips infused with retro diners and places to stay. Our first edit...

11/05/2021

12/11/2020

Last Night On

Travel Before Covid-19 - We look back on what travel was like...

WATCH...👇🏿👇🏿👇🏿

Without a doubt the Covid-19 pandemic has changed a lot of things - including the way we travel and have fun.This week, we look back to what travel was like BC ...

23/09/2020

What is the future of web ?

Hands up 🙌 if you woke up today morning saying: “I so wish to see an advertisement now"

Probably none - but why then do marketing departments come to work and say “let’s make another advertisement?!"

Well, here is the answer to the question; "What is the future of advertising?"

√ - the only solution to the future of marketing.

Content Marketing is the only way for brands to use the web - providing users (customers) with valuable, useful content and in the process, pass on your sales/marketing messages.

24/07/2020

How to Establish a Winning FACEBOOK Campaign Strategy

Keeping Your SUPPORTERS in the LOOP:

Dear Politician...

While it’s important to have a chunk of Facebook posts planned out in advance, your Facebook campaign strategy should also include room to share current news about your campaign on Facebook on a very regular basis.

This helps your supporters/facilitators see that you are working hard, and let's them feel engaged with your campaign.

This might mean having Facebook lives that make your supporters feel like they are on the campaign trail with you, or it might mean publishing a pre-recorded clip from a speech at a recent event, a picture of you canvassing with volunteers, or a link to an op-ed in support your candidacy.

You can also let your supporters know about future events you plan to host or attend by using the Facebook events tool.

23/07/2020

HOW can a PRESS RELEASE help my BUSINESS? (Part 4)


NUMBERS Don’t Lie:

Almost thirty million people a month use Google and Yahoo! News to find
relevant and local news content.

Consider these statistics from PR Web and PEW research:

√. Research has shown that editors take approximately seven seconds to read your headlines and first paragraph.

√. 98 percent of Journalists go online daily.

√. 92 percent of Journalists use the web for article research.

√. 81 percent go online to do searching

√. 76 percent go online to find new sources and experts.

√. 73 percent use the web to find press releases.

√. 30 percent of adults use a search engine to find information.

√. 27 percent use the web to get news

Dear Business Owner...Use these numbers to your advantage and get your news out there!

17/07/2020

HOW can a PRESS RELEASE help my BUSINESS? (Part 2)

What is a press release?

A press release is a statement written and distributed with the purpose of initiating media coverage of a topic that your company wants to share with the world.

News directors, editors, and reporters decide whether the story is interesting and newsworthy for their audience.

Whether they cover the story or use the press release exactly as it’s printed, you win.

In ...they told us that a story is newsworthy when the story has relevance for a large group of people, stands out, contains human interest, and comes from a trustworthy and well-known source.

You may think that your company doesn’t fall into this category, but the reality is that you don’t need to have groundbreaking news to make it into the newspaper, radio, or television.

You just need to have interesting news.

And anything could be interesting to many people.

A gets the promotion and publicity ball rolling and a captivated,
influential reader takes it from there.

All you need to do is connect your
content with the right person. The more exposure you get, the greater the
likelihood that your content will connect.

Your news can be for the community in which you work and
therefore might be covered in many small (or large) media outlets.

16/07/2020

HOW can a PRESS RELEASE help my BUSINESS? (Part 1)

One of the challenges of being in business today is getting the word out about what you do. It can be expensive, time consuming, and lots of hard work, right?

But one fact is most certainly true: Those who can master the public relations game have the future growth of their business assured.

Getting the Word Out:

There are probably people everywhere, all over the place, that can use what you have to sell.

You just need a way to get to them! ONLINE PRESS RELEASES help you do just that.

And in addition, they help you get search engine rankings and offers for other business and promotional opportunities.

19/06/2020

What Beats Both Sales & Marketing In A Business?

Yes, direct marketing is important - Yes, proper sales is important...

But a Personal Brand is the real deal - It will stand the test of time. It will allow you build a relationship with your audience.

That said, here are 5 steps on how to start with your Personal Branding;

1. Asses - What makes you unique?

2. Model - What can you do different?

3. Rule of one - One Theme (what are you good at?) One Offer. One Channel (choose one social site)

4. Publish (valuable content)

5. Be consistent.