Lucentlands

31/10/2025

“It’s highly likely that Southern Africa will have the highest quality and the lowest unit cost — worldwide.”

In this excerpt from Episode 102 of the Lucentlands Podcast, Cort Brazelton, President & CEO of Fall Creek and Founder of the International Blueberry Organization (IBO), speaks with hosts Dewald Kirsten and Louise Brodie about why Southern Africa is poised to become a global leader in blueberry production.

He highlights the region’s natural advantages — from flavor and climate to cost structure — and the incredible potential for job creation, economic growth, and foreign investment across the value chain.

“It’s going to create oceans of jobs, from the picker all the way to the exporter. It works with everything.”

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/numusndkww
🎧Spotify: https://f.mtr.cool/smmytebhym

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/vyukfkoxko⁠

30/10/2025

30/10/2025

We get stopped all the time at trade events and industry meet-ups.
People say, “You’re everywhere — we see Lucentlands all over LinkedIn!”

It’s one of the best compliments we can receive because it means our stories are reaching the right people.
But it also reminded us of something important: visibility doesn’t just happen. It’s built carefully and consistently through authentic storytelling.

Many agricultural businesses want that same presence but aren’t sure where to start.
Others have tried agencies that don’t really understand agriculture, relying on generic posts that miss the mark or risk sharing sensitive information.

The agri world is full of nuance: timing, relationships, and seasons that can’t be automated.
That’s why we’ve begun managing social media for a select group of clients — using the same tested approach that built our own visibility.

What we bring:
• Industry understanding and sensitivity
• Authentic storytelling
• Professionalism and reliability

We’re now opening this service to more agricultural businesses, helping them share their stories with confidence, purpose, and care.

If you’ve been thinking about how to strengthen your brand’s online voice, perhaps this is something worth exploring.

📩 Send us a message or email: [email protected]
🎥 Watch the short video below where Dewald and Louise share how this all began.

28/10/2025

What does it take to build a world with better blueberries?

In this week’s Lucentlands Podcast, Cort Brazelton — President & CEO of Fall Creek and Founder of the International Blueberry Organization (IBO) — joins Dewald Kirsten and Louise Brodie to talk about the rise of the global blueberry industry and why Southern Africa is poised for exponential growth.

From genetics and flavor to market access and investment, this episode is packed with insights and optimism for the future of fruit farming.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/numusndkww
🎧Spotify: https://f.mtr.cool/smmytebhym

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/vyukfkoxko⁠

27/10/2025

“Waste doesn’t go to waste.” 🌱♻️

In this clip from the Lucentlands Podcast (Ep. 101), Reni le Roux, Sales and Marketing Manager at AMANTECO and founder of The Almond Girl, explains how every part of the almond finds a second life — from protein-rich hulls used in animal feed to shells returned to the orchard as mulch.

It’s a perfect example of circular farming — using everything, wasting nothing, and giving back to the soil that sustains it all. 🌾

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/mdnqbzunvz
🎧Spotify: https://f.mtr.cool/wkywfkuvdp

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/acchyvlndf⁠

26/10/2025

“It’s not just an almond.” 🌰

In this clip from the Lucentlands Podcast (Ep. 101), Reni le Roux, Sales and Marketing Manager at AMANTECO and founder of The Almond Girl, explains why almonds aren’t all the same — and how you can actually taste the difference between varieties like Nonpareil (sweet) and SSR (nutty and robust).

From educating consumers about where their almonds come from to crafting dangerously good dark chocolate-coated almonds, Reni is redefining how South Africans see and enjoy this growing industry. 🍫✨

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/mdnqbzunvz
🎧Spotify: https://f.mtr.cool/wkywfkuvdp

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/acchyvlndf⁠

25/10/2025

When lockdown hit, everyone was baking 🍞🍪 — and Reni le Roux, Sales and Marketing Manager at AMANTECO and founder of The Almond Girl, saw an opportunity.

In this clip from the Lucentlands Podcast (Ep. 101), Reni shares how a simple WhatsApp group selling almonds turned into a full-fledged online store, making it easier for South Africans to access high-quality, single-origin almonds directly from the farm.

A great reminder that innovation often starts with spotting a small gap in the market — and running with it. 💡
Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/mdnqbzunvz
🎧Spotify: https://f.mtr.cool/wkywfkuvdp

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/acchyvlndf⁠

24/10/2025

This year has marked a special achievement for the Hex River Valley and the Table Grape industry as both the Western Cape Young Farmer and Farmer of the Year candidates in these competitions are table grape farmers in the Hex River Valley!

Lucentlands Media took the opportunity to chat to catch up with Francois Rossouw Jr, Western Cape Young Farmer of the Year and Anton Viljoen, Western Cape Farmer of the Year, to hear more about this.

Read the LinkedIn newsletter here: https://f.mtr.cool/ivsnsgouje

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23/10/2025

“Focus. Build strong business-to-business relationships — and go exclusive.”

In this clip, Abs van Rooyen, Founder of Clemengold, shares one of his most valuable lessons in brand building: choose your retail partners wisely.

He explains why Clemengold’s exclusive partnerships with Woolworths in South Africa and EDEKA in Germany became a turning point for the brand’s success.

“The supermarket must trust you and get behind your brand — they must almost feel it’s their own.”

By staying focused, limiting competition, and building long-term trust, Clemengold created deep consumer loyalty and global reach — without losing brand control.

👉 Watch the full milestone episode featuring Abs van Rooyen and Peter Dall, former Chairman of the Pink Lady International Alliance, as they share decades of hard-earned lessons in fruit branding and value creation.

🎥 Full episode:
🎥YouTube: https://f.mtr.cool/cachwjcllu
🎧Spotify: https://f.mtr.cool/ucopqrihnz

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/acchyvlndf⁠

22/10/2025

In Episode 101 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Reni le Roux — Sales & Marketing Manager at AMANTECO and founder of The Almond Girl.

Reni shares her family’s story of pioneering almond farming in Montagu, the journey of building consumer awareness, and why almonds are more than “just almonds.” From exports to chocolate-coated snacks, this episode will change the way you look at nuts!

Watch now:
🎥YouTube: https://f.mtr.cool/dqvyybbrdx
🎧Spotify: https://f.mtr.cool/xeblmpcxxt

This podcast is proudly sponsored by Agrarius. Find out more:
⁠https://f.mtr.cool/acchyvlndf⁠

21/10/2025

In this special video, Louise Brodie and Dewald Kirsten reflect on the journey of creating and producing the first 100 episodes of the Lucentlands Podcast.

From the early days of recording in farm offices to conversations across South Africa’s fruit and agricultural sector, they share how the podcast began, what kept them going, and what they’ve learned along the way.

Watch now: https://f.mtr.cool/yskhxelndg