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Agricultural Media

INNOVATIVE AGRICULTURAL PODCASTS:
YouTube: https://www.youtube.com//videos?view=0...
Spotify: https://open.spotify.com/show/4j7ziljOnYRh05P5zfhjtc
AGRICULTURAL STOCK SITE: https://lucentlands.smugmug.com/

27/12/2025

“COVID highlighted the importance of food security.”

As Jon Salters, CEO of United Exports, explains, agriculture is now expected to deliver higher yields, better quality, and longer shelf life with fewer inputs.
That shift has pushed governments worldwide to enforce IP protection much more strictly than before.

The days of bypassing plant IP have ended — and for good reason.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/mclkqudqlv
🎧Spotify: https://f.mtr.cool/hxqynwsefm

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

26/12/2025

David Farrell, Founder & CEO of Blue North Sustainability, explains why sustainability requires more than new practices — it demands a paradigm shift in how we see ourselves within the natural world.

He describes a worldview grounded in humility, recognising that agriculture is part of a larger living system. And when farms begin shifting toward regenerative practices, life returns to the landscape — energising the very people who work there.

A powerful reflection on the future of farming and the mindset needed to get there.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/xznqckmzta
🎧Spotify: https://f.mtr.cool/xbrralicul

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

Season’s Greetings from LucentlandsAs the year draws to a close, we would like to extend our sincere thanks to all our c...
25/12/2025

Season’s Greetings from Lucentlands

As the year draws to a close, we would like to extend our sincere thanks to all our clients and partners for the trust, collaboration and support throughout the year. It has been a privilege to work alongside you, telling meaningful stories and capturing the people, progress and purpose that shape our industry.

We wish you a restful and rewarding festive season, and a new year filled with health, opportunity and continued success.

Warm regards,
The Lucentlands Team

24/12/2025

“The US consumes 35% of all fresh blueberries in the world.”
In this clip, Louw Pienaar, Senior Analyst at the Bureau for Food and Agricultural Policy (BFAP), explains why the United States is decades ahead in blueberry consumption — and what that means for emerging industries like South Africa.

From early commercial plantings in the 1900s to a mature, consistent supply chain, the US built a 60-year head start. The goal now, says Pienaar, is simple: grow global demand so blueberries become affordable and accessible everywhere.

Watch the full conversation with Colin Fain, CEO of Agronometrics, in Episode 106 of the Lucentlands Podcast.

Listen to the full podcast now:
🎥YouTube: https://f.mtr.cool/zohafkvgkx
🎧Spotify: https://f.mtr.cool/sgryizpgga

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/vevznfyymb⁠

23/12/2025

Angus Davison, Founder & Chairman of Haygrove, explains why pot plants, nursery stock and flowers benefit from tunnels that allow full natural light during good weather.

Polythene can block around 20% of light — not ideal for light-loving crops. But growers still need protection when the weather turns bad. Haygrove’s tunnel system allows both: full light when needed and protection when it matters most.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/skklogxwsk
🎧Spotify: https://f.mtr.cool/qstwzqhlzn

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

22/12/2025

Early-maturing pear varieties can give growers a decisive edge.

Mishkaat Anderson, General Manager of Culdevco, explains why early pears matter — even in an industry where fruit can be stored for months in controlled atmosphere. By harvesting and shipping earlier, growers gain earlier market access, entering export programs before the main pome fruit volumes arrive.

This timing advantage can improve market positioning, reduce competition pressure, and strengthen returns for growers who plant early varieties like K-Blush.

A strategic reminder that timing is as valuable as storage in modern fruit production.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/eeouxjyjgc
🎧Spotify: https://f.mtr.cool/uvzpivrnkw

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

21/12/2025

Can “handpicked” become a premium brand story in fresh produce?
Hans Liekens, Global Head of Marketing & Innovation at Planasa, believes it absolutely can — if it’s promoted clearly and early.

He explains how Southern Africa has a unique advantage:
labour is available, relatively affordable, and deeply connected to community upliftment. When consumers know their fruit was handpicked, they aren’t just buying produce — they’re supporting real people.

Hans notes that retailers value this too, often showcasing it in their social responsibility reporting. It’s a powerful differentiator that not every region can replicate.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/lkbpptxtdt
🎧Spotify: https://f.mtr.cool/bonirxaxrf

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

20/12/2025

Zero-chill cherries growing in Cape Town?
Hans Liekens, Global Head of Marketing & Innovation at Planasa, explains how new breeding breakthroughs are making cherries possible in low-chill climates — something that hasn’t existed until now.

With 7 R&D centres across California, Mexico, Peru, Morocco, Spain, Germany and the Netherlands, Planasa is developing climate-adapted varieties and propagating them in-house to ensure consistent performance for growers worldwide.

A true game-changer for Southern Africa’s production potential.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/lkbpptxtdt
🎧Spotify: https://f.mtr.cool/bonirxaxrf

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

19/12/2025

According to Hans Liekens, Global Head of Marketing & Innovation at Planasa, South Africa has a unique flavour advantage in blueberries - driven by cooler nights and regional microclimates that Peru can’t match.

Hans suggests treating blueberries like wine:
let experts tell the story, highlight terroir, and show consumers why the same variety grown in different regions can taste completely different.

A powerful opportunity for Southern Africa to differentiate in global markets.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/lkbpptxtdt
🎧Spotify: https://f.mtr.cool/bonirxaxrf

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

18/12/2025

Did you know South Africa uses more drip irrigation than almost any country in the world?
According to Michael Esmeraldo, Managing Director of Netafim Southern & East Africa, drip irrigation now accounts for 19% of all irrigation in South Africa — compared to a global average of just 6%.

Speaking with Dewald Kirsten and Louise Brodie, Esmeraldo explains how:
💧 South Africa far outperforms the global norm in efficient irrigation
🚜 Center pivot irrigation still dominates at 49%, leaving huge room for improvement
🌽 Countries like the US and Brazil are already using subsurface drip on maize
🌱 Southern Africa is succeeding with subsurface irrigation in sugarcane, covering thousands of hectares

The opportunity?
Expanding drip irrigation into row crops — unlocking major water savings and efficiency gains across the sector.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/earizjztjw
🎧Spotify: https://f.mtr.cool/dpmxmynqxh

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

17/12/2025

Low-chill apples are opening entirely new fruit markets in Africa.

Mishkaat Anderson, General Manager of Culdevco, explains how more than 500 hectares of low-chill apples have already been commercialised — not only in South Africa, but across Namibia, Zimbabwe, Botswana, with Kenya next in line.

Watch the full podcast now:
🎥YouTube: https://f.mtr.cool/eeouxjyjgc
🎧Spotify: https://f.mtr.cool/uvzpivrnkw

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/aeaqydcoen⁠

17/12/2025

“South Africa created 12,000 blueberry jobs. Peru created ten times that.”
In this clip, Louw Pienaar, Senior Analyst at the Bureau for Food and Agricultural Policy (BFAP), explains how Peru’s strategic decisions — especially around free trade agreements — unlocked explosive industry growth and job creation.

Peru pursued a free trade agreement with China in 2010, clearing a path for massive export expansion. The result?
✔️ ~120,000 agricultural jobs created
✔️ Blueberries scaled at unprecedented speed
✔️ Global market access opened early

South Africa has achieved remarkable growth — but this comparison highlights how trade policy can unlock even greater potential.

Watch the full episode featuring Colin Fain, CEO of Agronometrics, on the Lucentlands Podcast.

Listen to the full podcast now:
🎥YouTube: https://f.mtr.cool/zohafkvgkx
🎧Spotify: https://f.mtr.cool/sgryizpgga

This podcast is proudly sponsored by Agrarius. Find out more:
https://f.mtr.cool/vevznfyymb⁠

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Our Story

Thanks for viewing my page!

Welcome, my name is Dewald Kirsten. I am a photographer based in the Western Cape of South Africa.

I have been a full-time professional photographer now since 2010 and I am loving every moment of it.

My journey to where I am today started with my love for art at school. I soon figured that it would be easier, and faster, to just take a photo of the scene I wanted to portray. But due to financial difficulties, I could not go study photography like I planned to do after school.