04/06/2020
After nearly a decade since its inception, HDM Agency, as the media agency division of the Hitch Innovation Group, will be rebranding to Mercurial Media.
The reason for this exciting change is to give the agency its own unique positioning. As an independent full-service media agency with digital and data at our core, we feel that Mercurial Media embodies this. Mercurial, meaning ever-changing, adapting and capable of changing the game.
The rebrand is purely to reflect an image that is more aligned with the services and identity of the agency and is not due to any changes in ownership or agency structure. Our Parent Company, Hitch Innovation Group, has been growing and diversifying into many new areas over the last 18 months, so we thought now is as good a time as any to have a clearly defined positioning for our business.
www.mercurialmedia.co.za
