
13/04/2025
Spainâs Olive Oil Giants Are Plotting a U.S. Pivot as Tariff Pressures Mount
With 40% of the worldâs olive oil coming from Spain, any shift in trade dynamics hits global markets hardâand Spanish producers are already moving.
As Washington rolls out new tariffs on European goods, including olive oil, major Spanish exporters are not just watchingâtheyâre acting. Dcoop, the powerhouse behind Americaâs top-selling brand Pompeian, is exploring deeper U.S. roots. The cooperative, which represents over 75,000 farming families, may expand U.S. olive plantations and double down on its bottling presence.
Why? Because in todayâs geopolitical landscape, waiting is losing. While President Trumpâs administration has delayed the harsher 25% reciprocal tariffs for 90 days, the existing 10% duty is already influencing supply chains. Firms like Nortoliva are racing to ship ahead of the storm, flooding the market before the window closes.
Thereâs a bigger play here: a quiet relocation of European investment into the U.S.âreshaping where food security, production, and long-term value are built.
One thingâs clear: Europeâs olive oil producers arenât just bracingâtheyâre evolving.