10/10/2025
Bobby East Opens Up About His Toughest Year and Powerful Comeback
Zambian rapper and XYZ Entertainment CEO, Robert Chunga, popularly known as Bobby East, has opened up about a side of his life fans rarely see his struggles, financial setbacks, and remarkable comeback.
Speaking on this week's edition of Kenny T 1 on 1 Podcast, The award-winning artist, celebrated for his dominance in music and business, revealed that just a year ago, he faced serious financial challenges that nearly brought his empire down.
Behind the fame and success, Bobby East says he was “pretty much bankrupt,” as the weakening economy, high rental costs in dollars, and expensive imports took a toll on his companies.
“It was my biggest fear not being able to provide,” he shared, describing how difficult it was to keep things afloat. “You either fight through it or you give up. For me, giving up wasn’t an option.” he explained.
Determined to bounce back, Bobby East and his team restructured their businesses, shifting focus from physical stores to online operations and event management a move that helped them recover and rebuild.
“We had to reformulate and re-strategize,” he explained. “The lessons were tough, but we learned. The one thing I’ll never do is give up.”
Now back on his feet, the rapper says he’s more focused than ever on growth in music, business, and personal life.
With renewed determination, Bobby East declared, “The only thing that can stop me is my life. If I’m still alive, I’m coming after what I want.”