26/05/2026
IBA Moves to Tighten Election Broadcast Coverage
…restricts campaign interviews, prediction of results on polling day, and opinion polls without disclosure of sponsors, sources, and sample sizes…
By Choode Chanda
The Independent Broadcasting Authority (IBA) has introduced strict election coverage guidelines ahead of the August 2026 General Elections, in a move aimed at promoting responsible journalism and curbing misinformation, hate speech, and political bias on radio and television stations.
Speaking at a news conference in Lusaka, IBA Director General Webster Malido said the new guidelines are intended to strengthen professionalism, fairness, and ethical conduct among broadcasters during the electoral period.
Under the new directives, broadcasting stations have been instructed to provide fair and balanced coverage to all political parties and candidates through equitable allocation of campaign advertising airtime.
Media houses are also expected to maintain professionalism, neutrality, and impartiality in political interviews and debates.
Mr. Malido further stated that broadcasters will only be permitted to announce verified and officially confirmed election results.
The authority has also prohibited campaign interviews and prediction of election results on polling day, as well as the publication or broadcast of opinion polls that fail to clearly disclose sponsors, sources, and sample sizes.
The IBA has additionally warned broadcasters against airing hate speech, tribal remarks, incitement to violence, and unverified election-related content that could undermine peace, stability, and national unity.
According to Mr. Malido, the guidelines were approved during the Authority’s 45th Board Meeting held on May 20, 2026, and will apply to all broadcasting stations across Zambia. He noted that the measures are in line with the Electoral Process Act No. 35 of 2016.