20/10/2025
f you’re hiring a Marketing Manager, make sure you understand what they DON’T do:
• They don’t create every graphic, video, or blog post — they manage the process.
• They don’t replace salespeople — they drive leads, but don’t close deals.
• They don’t code websites — they oversee, but developers execute.
• They don’t handle customer service — they shape the customer journey.
• They don’t do Ads — they create campaigns and marketing strategies.
What a Marketing Manager actually does:
✅ Develops and executes marketing strategies.
✅ Aligns campaigns with business goals.
✅ Manages teams, agencies, and creative resources.
✅ Tracks campaign performance and optimizes results.
A Marketing Manager is like a project architect — they design the blueprint, coordinate the builders, and bring the vision to life!