06/11/2023
SOCIAL MEDIA CAMPAIGNS FOR ARTISTS
STEPS- STEP1
What Is Your Social Media Goal
The first Step of Successful Social Media Campaign
1. SOCIAL MEDIA GOAL
Just creating a profile and posting information about your music is no longer enough. It is essential to engage and communicate with your community. Without building strategies and goals, you won’t know if you are meeting any of your targets. It’s important to take a step back and decide what the primary goal should be for your social media campaigns. It’s tempting to choose all four factors from the list below, but that’s a little ambitious. A safer approach is to pick one that specifically meets your business needs:
1. Engagement:
The most important of all, tracking of how people engage with your music through...
clicks, likes, shares, comments, and mentions of your brand.
2. Reach:
This gives information on how many people are having a taste of your music through reach analytics.
follower counts, impressions, and web traffic.
3.Conversions:
sales revenue, lead conversion rate, and non-revenue conversions.
4. Customer loyalty:
costs per lead, issues resolved, and customer lifetime value.
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