Checkin Media

09/01/2025

THE KING MAKER

At face value Dandy was indeed crazy, but it goes without saying, he had a method in his madness. Few and far in-between can fit in his dancing shoes.

He coined the donchi kubeba and kolopa mantras which lyrics resonated with passions, values and goals of a devote Zambian citizenry.

By and large, Dandy knew which way the wind of change was blowing. The lyrics engaged it's target audience, delivered value proposition and spawned change.

A class act movement marketing strategy ahead of it's time, ushered the Patriotic Front into government in two separate general elections.

To be fair and square, Dandy wasn't just a KING of his own accord, he was also a KING MAKER.

RIP KING DANDY 👑 the Kopala King

16/06/2024

https://dailynationzambia.com/2021/03/the-root-cause-of-zambias-political-divide/

THE ROOT CAUSE OF ZAMBIA'S POLITICAL DIVIDE published in 2017. The devil is in the detail. ☝️ Click on the link above.

17/04/2024

The Zambian Emerald in a Rough

A deep narrative concerning the rarity of diamonds, and a diamond's natural ability to blend in with any attire, is a part of a broader perceptive marketing strategy that's given diamonds an edge over emeralds.

However, emeralds are 20 times rarer than diamonds and more valuable. Our Emeralds are more expensive than diamonds... 🤔

But then again market dynamics and "production volumes" dictate the value of our precious gemstone, making them generally cheaper than the Columbian emeralds.
The value is determined by the gem's color, clarity, size, cut, and overall quality.

Apparently, the Zambian emerald has more bluish hues than the Colombian due to a higher iron content. The Colombian emeralds have a perceived deeper clarity and spark giving them an edge over our Zambian emeralds.

As far as pricing goes, Zambian emeralds that are gem-quality ranging from 1 to 3 carats will command a price, going up to $15,000 per carat. Whilst the Colombian can fetch as much as $100,000 per carat due to market dynamics and perception marketing.

How can we change this narrative? However, the woke Zambian's greatest concern, is the answer to the following question. What should our government do to map out more economically viable and sustainable mining policies that will benefit an indigenous citizen of this country?





Pic courtesy of

03/04/2024

Ivory Coast is the largest producer of Cocoa in the world. Producing more than 2 million tons of Cocoa per annum.

Why doesn't it make the list among the top 10 producers of chocolate? A clear trade imbalance that can't go unnoticed.

Image courtesy of iworldstatistics

22/03/2024

Donald's trump card

President Donald J. Trump has a method in his madness. For like duck to water, Trump is poised to be reelected as president of the most powerful nation on earth, and Truth Social is poised to gain exponential traction and dominate social media activity during the elections.

Tech giants like meta, google, X and others, already self regulate, and Trump is going to be the most powerful man on earth as president of the United States of America.

It's a game of wits. Don't hate the player or the game, learn how to play to win.

02/10/2023

Cyber Law, Governance and Data Security

The upsurge in digital technology capitalism has since ignited the increase of destructive malware, and intensified regulatory challenges in data ethics, data privacy and data security. However, there’s also the potential of untapped data that can be used by businesses to innovate, run analytics, and help with projects and product development.

Who develops the overarching governance policies, standards, legal framework, and ultimately regulates the industry?

Do governments cave in and allow the tech giants to self-regulate?

Do we have a clear understanding of what is going on before we create policy and regulation?

21/09/2023

The growing extensive use of mobile phones flooding the African market has ignited the opportunity for Programmatic and Google Display Network (GDN) to transform the face of digital marketing and ecommerce. AI provides the opportunity to change the future and transform the dynamics of marketing and other forms of communication.

How can you yield higher conversion rates and grow customer engagement with an AI-driven digital marketing and communication strategy?

Which is better between GDN and Programmatic?

12/09/2023

How to Create a Social Media Marketing Strategy

Social media is an integral piece of any business' marketing plan, and a successful Inbound Marketer realizes the importance of a genuine online following. Social media platforms are the best tool in an Inbound Marketers toolbox for building relationships and developing brand loyalty.

But how do you present the best practice in building a Social Media Marketing strategy?How do you choose social media marketing goals that align to business objectives?
How do you learn everything you can about your audience and get to know your competition?

13/08/2023

The upsurge in digital technology capitalism has since ignited the increase of destructive malware, and intensified regulatory challenges in data ethics, data privacy and data security.

Who develops the overarching governance policies, standards, legal framework, and ultimately regulates the industry? Do governments cave in and allow the tech giants to self-regulate? Do we have a clear understanding of what is going on before we create policy and regulation?

The video caption here, illustrates the possible implications of ignorance in digital communication policy and regulation, cyber law and governance.

Video captioned, courtesy of firstpostindia

16/07/2023

05/07/2023

E-commerce transactions in 2022 where approximately $33billion and anticipated to grow by not less than 14% to about $39billion in 2023.

Are you leveraging the use of your digital platforms for e-commerce. Is your Csuite still procrastinating the inevitable?

30/06/2023

The substantive growth in the ICT industry has recently spiked and birthed the emergence of a new era in Africa's economy.

The Economic Commission for Africa (ECA) and collaborative partners launched the Africa Trade Exchange Platform on 22nd May 2022, to serve a growing B2G, B2B and B2C e-commerce market reducing trade barriers.