16/07/2026
Proud to have contributed in the conversations that led to this amazing publication providing crucial statistics that prove the viability of the creative industries in Zambia.
Get it! Read it! Trust it!
Evidence matters. And for Africa's Cultural and Creative Industries, evidence has never been more important.
For decades, the contribution of Cultural and Creative Industries (CCIs) has been widely recognised, yet rarely measured with the level of evidence needed to shape national planning, public investment, and policy reform. As a result, the economic value of artists, creative entrepreneurs, cultural practitioners, and the wider creative ecosystem has often remained invisible in official statistics and development discourse.
To help close this evidence gap, the Connect for Culture Africa (CfCA) initiative commissioned comprehensive country studies in Ethiopia, Uganda, Zambia, and Zimbabwe, examining the contribution of CCIs to Gross Domestic Product (GDP), employment, and informal sector dynamics.
Drawing on rigorous mixed-methods research, these reports demonstrate how the creative economy generates employment, contributes to national income, sustains livelihoods, stimulates innovation, and strengthens connections with tourism, education, technology, and entrepreneurship. They also identify the policy, financing, governance, and institutional reforms needed to unlock the sector's full development potential.
Whether you are a policymaker, researcher, academic, development practitioner, investor, cultural institution, artist, or creative entrepreneur, these reports provide evidence to strengthen advocacy, inform policy dialogue, guide investment, and support future research.
π Access the Economic Analysis Reports under the Economic Analysis section here: CfCA Publications; https://cfcafrica.org/explore-publications/
SELAM, African Union, Selam Ethiopia , Chenhaka Trust, People's Action for Accountability and Good Governance in Zambia(PAAGZ), Embassy of Sweden, Addis Ababa, Embassy of Sweden in Lusaka, Embassy of Sweden in Dar es Salaam, Embassy of Sweden in Harare, Embassy of Sweden in Kampala