02/09/2026
STATEMENT BY YOUTH ALLIANCE ZAMBIA ON YOUTH UNEMPLOYMENT AND THE MONETIZATION OF SOCIAL MEDIA
The Youth Alliance Zambia urges young people across the country to remain committed, united and determined in the fight against youth unemployment. The future of Zambia belongs to its young people, and we must continue to demand meaningful opportunities that enable our youth to become economically independent and contribute positively to national development.
As President Hakainde Hichilema begins his second term, we believe that one of the greatest gifts that can be given to the Zambian youth is a deliberate and practical policy framework that creates new avenues for young people to earn a decent living.
One such opportunity is the monetization of social media and the digital economy.
Today, thousands of Zambian young people are creating valuable content on platforms such as TikTok and Facebook. They are musicians, comedians, educators, influencers, entrepreneurs, filmmakers, storytellers and digital innovators. Unfortunately, many of them are generating significant engagement without having adequate opportunities to convert their creativity and audiences into sustainable income.
We therefore call upon the Government, under the leadership of President Hakainde Hichilema, to explore practical measures that can help Zambia’s young content creators participate meaningfully in the global digital economy.
We propose:
1. Identification and registration of Zambian content creators on platforms such as TikTok and Facebook, creating a database that can help Government understand and support the sector.
2. Digital skills and entrepreneurship programmes aimed at helping young people turn content creation into sustainable businesses.
3. Engagement with international social-media platforms to explore opportunities that can increase monetization access for Zambian creators.
4. Support for young creators through grants, training, equipment and digital innovation hubs, particularly for those with proven potential.
5. Promotion of local content, allowing Zambian stories, culture, music, comedy, education and entrepreneurship to reach audiences both locally and internationally.
6. Financial literacy and responsible digital-business training, so that young people can manage the income generated through their online activities.
We believe Zambia has an enormous opportunity to transform social media from simply being a platform for entertainment into a source of employment, entrepreneurship and economic empowerment.
To the young people of Zambia: let us not give up. Let us continue acquiring skills, creating businesses, producing content and demanding opportunities. We must be part of the solution to unemployment.
To the Government: listen to the young people, identify their potential and invest in their ideas.
As Youth Alliance Zambia, we stand ready to work with Government, the private sector, technology companies and young people across the country to advance policies that create opportunities and unlock the potential of Zambia’s youth.
This is the time to embrace the digital economy.
This is the time to empower our content creators.
This is the time to make every young Zambian count.
Let us reach greater heights for Zambia.
Issued by:
Dalitso Zulu
Vice President – Youth Alliance Zambia
President – Youth for Change
Lusaka, Zambia
2 September 2026