03/09/2025
When it comes to personal branding, few people do it better than Chris Do, a world-renowned designer, educator, and business strategist who has helped thousands build brands that stand out and sell.
In this lesson, Chris breaks down 10 game-changing tips that will help you grow an authentic and successful personal brand.
If you have been struggling to figure out how to present yourself to the world, this is the blueprint you need.
1️⃣ Don't chase new, focus on being original.
2️⃣ Don't chase better, pursue what is different.
3️⃣ Social media is the new resume. Build there.
4️⃣ Embrace what's too much about you. Your perceived flaws are not flaws, they are you strengths flipped.
5️⃣ Push through "the dip" - It gets overwhelming but don't quit.
6️⃣ Avoid the authenticity gap - Be vulnerable, you're not an angel and remember no one trusts characters that are too perfect.
7️⃣ Create a repeatable story. One easy to remember.
8️⃣ Play against types in your industry. Consider what everyone is doing and then play different, be meaningfully different. When everyone zigs, zag.
9️⃣ It's a battle of tribes, whoever has the strongest tribe wins.
🔟 Develop your own unique catchphrases that your tribe will embrace and identify with.
If you start applying these tips today, you'll only get better with time, start today!
Make it simple, make it happen.
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