AmaHappenings: Website Design & Digital Marketing Agency

18/06/2025

IMagiNation | The Business of Art Training

28/05/2025

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07/05/2025

AmaThuba

07/05/2025

Website from $30.

07/05/2025

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07/05/2025

Our Services

21/10/2024

The biggest red flag from a client is:

"We hired someone else, but they couldn't do the job"

17/09/2024

Have you considered media training as a public person?

I watch a lot of interviews by Zimbabwean young people, whilst I enjoy the stories, I realise the vast majority of us do not know what to say and what not to say on a permanent record like an interview.

So, I have just done a quick Google search to compile resources and tools to make you look like a rockstar on your next interview.

Here goes nothing:
1. PODCAST - 18-minute podcast episode by Andrew Gilman (Author of 'Get To The Point') on The Art of the Soundbite: https://www.ericschwartzman.com/pr-pros-guide-to-effective-sound-bites-special-episode/

2. PDFs - Here is a media training manual from Georgia (US State, not the country) Homeland Security: https://gema.georgia.gov/document/publication/media-training-guide/download, and Stratfor (a 'disbanded') commercial intelligence organisation:https://wikileaks.org/gifiles/attach/15/15342_Stratfor%20-%20Media%20Training%20Manual.pdf

3. COURSES - Here are three free Alison courses to help you a) How To Polish Your Media Presence: https://alison.com/course/how-to-polish-your-media-presence b) Media Training for Politics, Authors and Service Professionals: https://alison.com/course/media-training-for-politics-authors-and-service-professionals c) Media Interviews: https://alison.com/course/media-interviews

You can start here, and then look for more resources.

Have a great day!

05/08/2024

23/07/2024

Good day people,

Let's talk about business for a second.

You need to know what your business is about. Different businesses are about different things.

Some businesses are about the product, some are about the process, some are about people, and some are about the experience.

Here is an example: if you ask for suggestions about places to braai/barbeque, you will here the following responses;
Place A has really nice views
Place B has really nice food
Place C has really nice service.

Positioning is about what you offer. And it's sometimes industry specific, sometimes demographic specific, and sometimes psychographic specific.

Use the Vilfredo Pareto principle to allocate your resources to your positioning.

In street lingo: give the people what they want!

20/05/2024

For entrepreneurs,

Marketing has context. When you are selling a product/service that is low-cost, generic and mass (e.g snacks, t-shirts, cups, water), you need direct marketing. Whereas, when you are selling a personalised service that is only required when someone is in need (e.g health insurance, health facilities, lawyer, web designer, builder, tax cosultancy etc), you need brand marketing.

Direct marketing is about sharing your offer directly to the consumer using direct channels such as social media, newspapers, whatsapp etc. This is mostly inbound marketing. ROI of this is measured in leads, conversions, and cart size of each sale.

And, brand marketing is building a reputation that you are 1) credible - you will deliver what has been asked in a manner that has been asked, and 2) authority - you are the leader and trendsetter in your area of specialty. This is mostly outbound marketing. ROI of this is measured in brand sentiment etc.

Here is an example, if someone asks you "where can I get R5 water?" You can suggest more than five places off the cuff. Any place will do really.

But if someone were to say, "I am facing at minimum 25 years in prison, which lawyer do you suggest?" You can't answer of the cuff.

Example 1 is direct, example 2 is brand.

In summary, what I am trying to say is, know WHERE to spend your marketing dollars, and know WHAT to measure and what not to measure.

I hope this changes how you approach your business.

15/01/2023

5 Benefits of Having a Website As a Small Business by Mthokozisi Mabhena

via AmaHappenings.com

READ: https://amahappenings.com/5-benefits-of-having-a-website-as-a-small-business/