Radioactive is a multi-media platform, that promotes people who not only have the capability to change the world, but who are willing to use their talents to the best of their ability to build a better world. You don't have to be famous, but you have to be influential (Radioactive: able to infect your sphere of influence in a positive way, by uniting with other people across different borders, an
d showcasing your talents). This brand was created by Thuthukani Ndlovu, who realized that it's not all about promoting his own talents, but it's about promoting other people who may not have the platform to promote their exquisite talents.