
14/09/2025
🐍 The Cobra Effect: How to Accidentally Make Everything Worse, One Bonus at a Time
By Our Department of Unintended Consequences
In the grand tradition of humans trying to fix problems by throwing money at them, allow us to revisit one of history’s finest miscalculations: colonial India’s cobra problem.
Faced with a proliferation of venomous snakes in Delhi (as if colonization wasn’t going badly enough already), British officials concocted a scheme both simple and stupid: they offered a bounty for every dead cobra. What followed was a brief period of glorious success, during which locals turned in dead snakes with great enthusiasm.
Then—surprise!—entrepreneurs began breeding cobras purely to kill them and collect the reward. When the government realized it had been had and pulled the plug, breeders, now sitting on stockpiles of suddenly unprofitable serpents, did the only logical thing: released them into the wild.
Net result? More cobras than before.
This, dear reader, is known as The Cobra Effect—when an attempted solution not only fails, but actively makes the original problem worse. Sort of like when you eat salad all day so you can “earn” a triple cheeseburger for dinner.
Now fast-forward to the modern-day hotel industry, where management—ever inspired by bold incentive structures—decides to reward staff for every positive online review.
At first, a triumph. Reviews roll in. Spirits are high. Morale is up. Somewhere, an executive gets promoted.
But then comes phase two. Staff shift their focus from, say, cleaning rooms or solving guest problems to chasing glowing reviews like caffeinated Labradors. “How’s your stay going?” becomes “Would you mind mentioning my name in your TripAdvisor post?” And by the time the incentive program is quietly retired (after some disappointing quarterly figures), employees have lost the habit of providing actual service, and guests have noticed.