LOVO Films

06/11/2025

Our director Mr. Francois continues his AI explorations. This time, he decided to tackle what is probably the most difficult thing to recreate with AI: emotions.
And not just any emotion — love.
Can a machine really make you feel something?
Can you see love in these eyes? Do you believe it?
Produced by Lovo Films and our post-production unit Lovo Post under the Lead of Hervé Closset, this spec commercial was created entirely with AI — image, music, voices.
Only the grading (merci François Dubois), the sound design (Christophe Loerke), and the label integration (Antoine Deschuyter) were crafted the old-fashioned way at Lovo Post.

29/10/2025

We can’t resist to share this new 😂 work from our so Canadian director Charles Burroughs 🤗. Agency: Cossette / Production by Nova Film 👏👏

14/10/2025

Directed by our dear Sébastien Petretti, this naturalist film for Partenamut portrays kids and their dream jobs… Thanks to Air Brussels for your trust! 👊

14/03/2025

25/02/2025

Our latest musicvideo for LA JUNGLE directed by Mr. Francois (aka Francois Mercier) is in SHOTS magazine!

A trip into La Jungle with Mr. Francois at Slash.

23/02/2025

We are hiring a production assistant. Link in comments >>

20/01/2025

Great news! Our AI music video directed by Mr Francois (Francois Mercier) for THE INDEFINABLE NOTHING by Benjamin Schoos has been chosen to represent the image and promotion of the F5 Creativity Festival in New York, May 15–17, 2025! 🌟

Rebranded as F5 EMPATH for the occasion, the video will also feature in the festival's announcements. F5,celebrates creativity bringing together visionaries from around the globe. This year’s theme? EMPATHY. 💛

Check out Mr Francois' interview here: https://motionographer.com/2025/01/17/f5-empath-the-indefinable-nothing-mr-francois-journey-to-hope-blooms-from-darkness/

Francois Mercier LOVO Films Motionographer F5 Benjamin Schoos

“We were deep in conversation in F5 Festival headquarter, fueled by espresso and the thrill of discovery, when the first notes of Benjamin Schoos’ music washed over us. Time seemed to stop. A…

08/01/2025

Our director Mr Francois speaks to SHOTS Magazine about what is on his radar: films, promptograhy, music ... and potatoes 🥔. Check i tout here >>>

Director Mr. Francois, repped in the US by Slash, talks AI promptography, the poetic nature of sports, and the life-affirming qualities of potatoes, as he reveals what's on his radar.