22/05/2025
Our third speaker at Let’s Talk Design in Gent is Sacha Krinstinsky, Creative Director of King of Hearts
Sacha studied Fine Arts at Sint Lucas Antwerp and began his career in 1999 at iMotion, one of Belgium’s early internet pioneers. After a brief period there, he moved into freelancing in 2001, building a strong reputation with clients like Starwood Hotels, These Days, Duval Guillaume E, and the Mode Museum.
In 2004, he founded Gonzales, a mixed media production company that grew from a small web agency into a respected creative studio. Over nine years, he led a team of ten and worked with clients such as I Love Techno, MTV, Samsung, Eastpak, Spotify, and SMAK.
Today, as partner and Creative Director at King of Hearts, Sacha brings a strategic and visually driven approach to brand and campaign development. His work spans across clients including Cardo Hotels (Rome and Brussels), Disney, Timmermans, Samsonite, Dominique London, Corvinus University in Budapest, and several real estate projects in the European district. His focus is on translating cultural relevance and creative insight into purposeful design.