20/08/2026
You’re not starting as an editor at Vogue. You’re not starting as a buyer at Dior. Right now your job is just to get in.
But getting in doesn’t mean taking any job that has the word “fashion” attached to it. I’ve never advised anyone to take whatever comes. And I’d never tell you to sit and wait for one perfect title either.
The answer is in the middle.
And the middle is where most people never look, because they’re reading job titles instead of job descriptions.
When I was trying to get into fashion for the first time, I was interested in merchandising, brand management and marketing.
I never applied for styling, PR, visual merchandising or design. Not because those aren’t great jobs, but because they weren’t taking me where I wanted to go.
Then I saw an ecommerce internship. If I had looked at the title, I would have skipped it. But I read the description, and the tasks were merchandising, marketing, digital. Everything I actually wanted to do, just with a different name on it.
That’s where my career started: ecommerce intern at Alexander McQueen.
So stop searching by job title. Keep your end goal in mind: your dream department, and what you want to be doing every day.
Open the job description and read the tasks. That’s the real job.
Say no to the ones that don’t fit your direction, even if the brand is amazing.
And don’t apply to just any role because you’re frustrated that recruiters aren’t responding. That’s an application problem. Changing the role won’t fix it, and you’ll only end up further from where you want to be, which makes getting back on track that much harder.
Not picky. Not desperate. Just clear on where you’re going.
Want to learn how to actually apply for fashion jobs and internships?
Join my free online class, where I’ll show you where to find the best roles, how to position yourself, and how to build your CV, cover letter and portfolio. Comment CLASS 👇🏻👇🏻to join, and I’ll see you there.