20/03/2024
SWOT ANALYSIS
A strategic planning tool used to assess the strengths, weaknesses, opportunities, and threats of a business or project. Strengths and weaknesses are internal factors such as resources, skills, and limitations, while opportunities and threats are external factors including market trends, competition, and regulatory changes. By identifying these aspects, organizations can capitalize on strengths, address weaknesses, exploit opportunities, and mitigate threats. SWOT analysis aids in decision-making, strategic planning, and setting objectives, providing a comprehensive understanding of the internal and external factors influencing the success or failure of a venture.
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