09/06/2024
How To Build A Diverse & Healthy Link Profile
🔍 Search Evolution:
Rapid evolution in search with new features, formats, and engines emerging.
Google's algorithm still values backlinks for website ranking.
Importance of a diverse backlink profile for visibility in search results.
🔗 What Makes a Healthy Backlink Profile:
Google primarily crawls pages through links from other pages.
Components: Distribution of link types, anchor text mix, followed vs. nofollowed links ratio.
🔀 Distribution Of Link Types:
Diverse link types include anchor text, image, redirect, and canonical links.
Unnatural to have one predominant link type; indicates content strategy gaps.
⚓ Mix Of Anchor Text:
Balanced distribution: Branded (35-40%), partial match (15-20%), generic (10-15%), exact match (5-10%), naked URLs (5-10%), empty (3-5%).
Over-optimization risks negative repercussions; maintain a natural mix.
🔗 Ratio Of Followed Vs. Nofollowed Backlinks:
Aim for a ratio of 80%:20% or 70%:30% in favor of followed links.
Attributes like UGC or Sponsored are grouped with nofollowed links.
🎯 Importance Of Diversifying Backlink Profile:
Avoiding overoptimization, diversifying traffic sources, and finding new audiences.
Protects from penalties, mitigates traffic risks, and expands audience reach.
🛠️ Building A Diverse Backlink Profile:
Foundational links, content promotion, and community involvement strategies.
Opportunities: mentions, partnerships, associations, sponsorships, forums, social platforms, offline events.
❌ Avoid Developing A Toxic Backlink Profile:
Follow the "golden rule" of link building: Would you want your site linked there without search engines?
Avoid private blog networks (PBNs) and suspicious link sources.
📊 Evaluating Backlink Profile:
Use tools to analyze backlink profiles and compare with competitors.
Assess metrics like total backlinks, authority, and link growth over time.
🔍 Approach Link Building:
Focus on user-first mindset, future-proofing traffic sources, and acquiring beneficial backlinks.