ApolloBravo

04/21/2020

How Restaurants Can Adapt to a New Reality During the COVID-19 Pandemic - ApolloBravo

How Restaurants Can Adapt to a New Reality During the COVID-19 Pandemic

https://www.apollobravo.com/how-restaurants-can-adapt-to-a-new-reality-during-the-covid-19-pandemic/

By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were prepar...

11/26/2019

After years of rapid growth in Africa we’re about to enter the age of Mobile Money 2.0

There is nowhere else in the world that moves more money on mobile phones than Sub-Saharan Africa. The region is currently responsible for an astonishing 45.6% of mobile money activity in the world—an estimate of at least $26.8 billion in transaction value in 2018 alone—this figure excludes bank operated solutions. https://qz.com/africa/1721818/africa-mobile-money-industry-is-entering-its-next-stage-of-growth/

Africa’s highly fragmented regulatory landscape is a massive barrier to growth for Mobile Money 2.0 startups and incumbents alike

11/12/2019

Using images to increase conversion rates - ApolloBravo

When we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%.
https://www.apollobravo.com/using-images-to-increase-conversion-rates/

When we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%.

10/09/2019

Advertising in the era of streaming video content. - ApolloBravo

How to leverage streaming content and OTT (Over the top) TV to build your brand.

https://www.apollobravo.com/advertising-in-the-era-of-streaming-video-content/

Quick, 6-second videos are all you need to drive brand reach and frequency. A simple, short message and an eye catching animation have proven to be game-changers for recent campaigns on YouTube and other streaming platforms

10/07/2019

ApolloBravo's cover photo

06/10/2019

Helping today’s impatient customers on every step of the purchase journey. https://www.thinkwithgoogle.com/consumer-insights/purchase-journey-assistance/?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=Nurture-E-CO-3-6-39-twg-us-think-weekl-insightsOT-OT-CS&utm_content=Search&mkt_tok=eyJpIjoiTnpjM09XRXlZV1kyT1dZeiIsInQiOiIyUmVvdVhqQU54bld0TW9XWDVWazBwaTh3RGczTDY3RjdIOGdaQmk2ekNcL01PcDYxemdHK3l4RVlIYXZESFwvQnM4NytSSGpDTmo0YXRBZm55U0dMZFEzUmVHeWlKb1YzQ0xucGtrZXhiU1V6aWF3YlwvN0M3VnF5M0srRktUbGFZSSJ9

05/13/2019

5 winning mobile website strategies - Think with Google

We know that more than half of web traffic comes from mobile. Here are 5 questions to ask yourself about your mobile strategy https://bit.ly/2YnBI5z

05/07/2019

What consumer searches for ‘“best’” really mean - Think with Google

Mobile searches for “best” have grown over 80% over the past two years.

https://www.thinkwithgoogle.com/consumer-insights/best-searches/?

Google wants to understand what drives consumers “best” searches and what the word means to them. Here’s what we’ve been finding in Google data and hearing from consumers.

04/26/2019

3rd Annual American Self-Employment Report | FreshBooks Research

Millennials are changing the self-employed workforce in a big way. 2019 Annual US Self-Employment Report. https://www.freshbooks.com/press/annualreport

The world of work is changing at a pace far faster than we’ve seen before. The data reveals that a staggering 24 million Americans want to leave the traditional workforce to become self-employed by 2021.

04/01/2019

How collaborative marketing and insights helped Adidas - Think with Google

People who saw both the brand and product-focused ad creative for Adidas’ Ultraboost X were 102% more likely to purchase the shoe than those who only saw a product ad.

https://goo.gl/tW2W6L

With a focus on collaboration, Adidas marketers share insights to better reach their consumers and make real business impact. Here’s how they do it.

03/11/2019

​The 'I'm Not A Robot' Checkbox Is Actually Absurdly Complicated, And Other Facts

The 'I'm Not A Robot' Checkbox Is Actually Absurdly Complicated, And Other Facts
http://digg.com/2019/what-we-learned-this-week-3-1

​Welcome to What We Learned This Week, a digest of the most curiously important facts from the past few days. This week: the intricate engineering of a checkbox, a brain that rewired itself, and the molten blobs under our feet.

03/08/2019

4 mobile speed & performance wins - Think with Google

4 mobile page speed wins to discuss with your developer, starting with images. https://goo.gl/QfgVA6

Mobile speed is important for your brand’s overall site performance. Here are four quick wins related to site imagery that can improve your mobile speed.

02/20/2019

We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing

Content marketing insights from 912 million blog posts. https://goo.gl/dcHeLV

We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very....

02/19/2019

Measuring ad viewability - Think with Google

YouTube ad viewability continues to lead the industry, globally https://goo.gl/18EZRq

Viewability tells you whether an ad had the chance to be seen or not. Understanding how to measure it is crucial to your media plan.

02/07/2019

Online video’s role in the purchase funnel - Think with Google

People move seamlessly across channels and devices — from discovery to consideration to conversion — read more https://goo.gl/BeUC8m

01/31/2019

How Google approaches SEO - Think with Google

Inside Google Marketing: 3 ways to think about SEO

https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/ …?

08/31/2017

Think with Google

The cost of one minute of a person’s attention in the U.S. has risen by a factor of seven

https://goo.gl/dsJoRd

August typically feels slow. But even if half of your team is out on holiday for the month, you still have business to attend to—whether it’s evolving for the future or mining current data for trends. So we’ve curated the best of Think With Google to help you get things done.

08/28/2017

Infographic: The World's 50 Most Valuable Sports Teams

The World’s 50 Most Valuable Sports Teams

http://www.visualcapitalist.com/worlds-50-valuable-sports-teams/

08/28/2017

The Extraordinary Size of Amazon in One Chart

http://www.visualcapitalist.com/extraordinary-size-amazon-one-chart/

Amazon is worth more than many of the biggest retailers in the U.S. - like Walmart, Norstrom, Best Buy, Sears, JCPenney, and Target - combined together.

08/25/2017

Near Me, Nearly Gone - Yext

Near me searches, become expected.

http://www.yext.com/blog/2017/08/near-me-nearly-gone/?utm_campaign=Partner%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=55624078&_hsenc=p2ANqtz-89suJaVrebnbx5x0tAIJYAAjAOqBf3qhm1lmtvxX5BZYVKOEiVooSGjgAd4OFtqbHveeUCAq5YKDYSmAtD-diJe17l9g&_hsmi=55624078

Google recently published new research about “near me” searches, and they are on the decline. That leaves us wondering — is “near me” going away?

08/10/2017

Krispy Kreme's Original Glazed Donuts Are Going Dark for the Eclipse

Krispy Kreme's Original Glazed Donuts Are Going Dark for the Eclipse

No special glasses required.

https://www.thrillist.com/news/nation/krispy-kreme-eclipse-chocolate-glazed-donuts

No special glasses required.

08/10/2017

USPS Printed the Wrong Statue of Liberty on 4 Billion Stamps—and the Artist Sued

USPS Printed the Wrong Statue of Liberty on 4 Billion Stamps—and the Artist Sued

https://www.artsy.net/article/artsy-editorial-usps-printed-wrong-statue-liberty-4-billion-stamps-artist-sued

Give me your tired, your poor, your copyright infringement lawsuits.

07/05/2017

The Story Behind the World’s Most Famous Desktop Background

https://www.artsy.net/article/artsy-editorial-story-worlds-famous-desktop-background

Remember the rolling green hills familiar to billions of Windows XP users? The photograph has a fascinating backstory that begins in the Napa Valley.

05/30/2017

Twitter adds 239 new emoji – but not everyone can see them all just yet

Twitter adds 239 new emoji – but not everyone can see them all just yet

Twitter has expanded its emoji selection with 239 new icons – but it turns out you might have to wait until you can freely use them all.

05/29/2017

Micro-wins: The true secret to AdWords success

Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.

05/28/2017

Google Attribution is a free and easy way to evaluate marketing efforts

Google Attribution is a free and easy way to evaluate marketing efforts

At Google's Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different..

05/28/2017

5 ways to turn your setbacks into long-term success feat. Barbara Corcoran

5 ways to turn your setbacks into long-term success feat. Barbara Corcoran

The people that make it to the top are the ones that have failed the most.

05/28/2017

Google warns against misusing links in syndication & large-scale article campaigns

Google warns authors, publications against misusing links in syndicated articles & posts

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

05/21/2017

Facebook admits its 10th measurement mistake since September

Facebook admits its 10th measurement mistake since September

The mistake -- mischarged clicks on video carousel ads by smartphone web users -- is the first that directly affected advertisers’ wallets.

05/20/2017

3 Mistakes Field Marketers Make (And, How to Avoid Them) - Marketo

3 Mistakes Field Marketers Make (And, How to Avoid Them)

We all make mistakes. Really. Even perfectionists (aka the personality type that's typically drawn to the field marketing profession). But my motto is, "it’s not a mistake unless you DON’T learn from it" (and then do it again…). So, you’re welcome in advance. I'm going to help you learn from others’...

05/19/2017

How to build an SEO strategy to dominate your market

Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.

Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.

05/18/2017

How Adidas uses digital to enable powerful experiences

For Adidas, digital is the best way to build direct relationships with consumers. To be successful, it must create an experience that is premium, connected, and personalised.

While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke.

05/14/2017

11 Steps to Starting a Successful Business in Your 20s

11 Steps to Starting a Successful Business in Your 20s

Your 20s are meant for hustling.

05/13/2017

10 Great Apps for a Perfect Mother's Day

Last minute Mother’s Day planning? Here are 10 Great Apps for a Perfect Mother's Day

Mother's Day is fast approaching. Here are 10 apps to help you give your mom the perfect day.

05/12/2017

How Adobe’s CIO blends IT and marketing

Adobe CIO Cynthia Stoddard explains why the era of IT as a separate entity with a separate purpose is over.

Adobe CIO Cynthia Stoddard explains why the era of IT as a separate entity with a separate purpose is over.