ApolloBravo

04/21/2020

How Restaurants Can Adapt to a New Reality During the COVID-19 Pandemic

https://www.apollobravo.com/how-restaurants-can-adapt-to-a-new-reality-during-the-covid-19-pandemic/

By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were prepar...

11/26/2019

There is nowhere else in the world that moves more money on mobile phones than Sub-Saharan Africa. The region is currently responsible for an astonishing 45.6% of mobile money activity in the world—an estimate of at least $26.8 billion in transaction value in 2018 alone—this figure excludes bank operated solutions. https://qz.com/africa/1721818/africa-mobile-money-industry-is-entering-its-next-stage-of-growth/

Africa’s highly fragmented regulatory landscape is a massive barrier to growth for Mobile Money 2.0 startups and incumbents alike

11/12/2019

When we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%.
https://www.apollobravo.com/using-images-to-increase-conversion-rates/

When we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%.

10/09/2019

How to leverage streaming content and OTT (Over the top) TV to build your brand.

https://www.apollobravo.com/advertising-in-the-era-of-streaming-video-content/

Quick, 6-second videos are all you need to drive brand reach and frequency. A simple, short message and an eye catching animation have proven to be game-changers for recent campaigns on YouTube and other streaming platforms

06/10/2019

Helping today’s impatient customers on every step of the purchase journey. https://www.thinkwithgoogle.com/consumer-insights/purchase-journey-assistance/?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=Nurture-E-CO-3-6-39-twg-us-think-weekl-insightsOT-OT-CS&utm_content=Search&mkt_tok=eyJpIjoiTnpjM09XRXlZV1kyT1dZeiIsInQiOiIyUmVvdVhqQU54bld0TW9XWDVWazBwaTh3RGczTDY3RjdIOGdaQmk2ekNcL01PcDYxemdHK3l4RVlIYXZESFwvQnM4NytSSGpDTmo0YXRBZm55U0dMZFEzUmVHeWlKb1YzQ0xucGtrZXhiU1V6aWF3YlwvN0M3VnF5M0srRktUbGFZSSJ9

05/13/2019

We know that more than half of web traffic comes from mobile. Here are 5 questions to ask yourself about your mobile strategy https://bit.ly/2YnBI5z

05/07/2019

Mobile searches for “best” have grown over 80% over the past two years.

https://www.thinkwithgoogle.com/consumer-insights/best-searches/?

Google wants to understand what drives consumers “best” searches and what the word means to them. Here’s what we’ve been finding in Google data and hearing from consumers.

04/26/2019

Millennials are changing the self-employed workforce in a big way. 2019 Annual US Self-Employment Report. https://www.freshbooks.com/press/annualreport

The world of work is changing at a pace far faster than we’ve seen before. The data reveals that a staggering 24 million Americans want to leave the traditional workforce to become self-employed by 2021.

04/01/2019

People who saw both the brand and product-focused ad creative for Adidas’ Ultraboost X were 102% more likely to purchase the shoe than those who only saw a product ad.

https://goo.gl/tW2W6L

With a focus on collaboration, Adidas marketers share insights to better reach their consumers and make real business impact. Here’s how they do it.

03/11/2019

The 'I'm Not A Robot' Checkbox Is Actually Absurdly Complicated, And Other Facts
http://digg.com/2019/what-we-learned-this-week-3-1

​Welcome to What We Learned This Week, a digest of the most curiously important facts from the past few days. This week: the intricate engineering of a checkbox, a brain that rewired itself, and the molten blobs under our feet.

03/08/2019

4 mobile page speed wins to discuss with your developer, starting with images. https://goo.gl/QfgVA6

Mobile speed is important for your brand’s overall site performance. Here are four quick wins related to site imagery that can improve your mobile speed.

02/20/2019

Content marketing insights from 912 million blog posts. https://goo.gl/dcHeLV

We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very....

02/19/2019

YouTube ad viewability continues to lead the industry, globally https://goo.gl/18EZRq

Viewability tells you whether an ad had the chance to be seen or not. Understanding how to measure it is crucial to your media plan.

02/07/2019

People move seamlessly across channels and devices — from discovery to consideration to conversion — read more https://goo.gl/BeUC8m

01/31/2019

Inside Google Marketing: 3 ways to think about SEO

https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/ …?

09/26/2017

08/31/2017

The cost of one minute of a person’s attention in the U.S. has risen by a factor of seven

https://goo.gl/dsJoRd

August typically feels slow. But even if half of your team is out on holiday for the month, you still have business to attend to—whether it’s evolving for the future or mining current data for trends. So we’ve curated the best of Think With Google to help you get things done.

08/29/2017

7 Inspiring Examples of Content Marketing Campaigns

https://list.ly/list/1fVi-7-inspiring-examples-of-user-generated-content-marketing-campaigns?utm_campaign=listlytoday&utm_medium=email&utm_source=listly

08/28/2017

The World’s 50 Most Valuable Sports Teams

http://www.visualcapitalist.com/worlds-50-valuable-sports-teams/

08/28/2017

http://www.visualcapitalist.com/extraordinary-size-amazon-one-chart/

Amazon is worth more than many of the biggest retailers in the U.S. - like Walmart, Norstrom, Best Buy, Sears, JCPenney, and Target - combined together.

08/25/2017

Near me searches, become expected.

http://www.yext.com/blog/2017/08/near-me-nearly-gone/?utm_campaign=Partner%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=55624078&_hsenc=p2ANqtz-89suJaVrebnbx5x0tAIJYAAjAOqBf3qhm1lmtvxX5BZYVKOEiVooSGjgAd4OFtqbHveeUCAq5YKDYSmAtD-diJe17l9g&_hsmi=55624078

Google recently published new research about “near me” searches, and they are on the decline. That leaves us wondering — is “near me” going away?

08/10/2017

Krispy Kreme's Original Glazed Donuts Are Going Dark for the Eclipse

No special glasses required.

https://www.thrillist.com/news/nation/krispy-kreme-eclipse-chocolate-glazed-donuts

No special glasses required.

08/10/2017

USPS Printed the Wrong Statue of Liberty on 4 Billion Stamps—and the Artist Sued

https://www.artsy.net/article/artsy-editorial-usps-printed-wrong-statue-liberty-4-billion-stamps-artist-sued

Give me your tired, your poor, your copyright infringement lawsuits.