Formation Talent Agency

Formation Talent Agency A premiere full-service talent agency located in the Southeast with a nationwide reach. http://www.peoplestore.net
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Launched in September of 1983, FORMATION (formerly People Store has) been at the forefront of the entertainment industry – opening the boundaries between Atlanta, New York and LA. Based in the heart of Atlanta, People Store represents a large and proudly diverse roster of the most seasoned talent for film & television, commercial, industrial, print & voiceover opportunities. Together our team advo

cates for the investment and development of storytellers from all backgrounds to elevate Atlanta’s contribution to the evolving film industry. As a company, People Store seeks to maintain its legacy of excellence by operating at maximum efficiency and effectiveness while prioritizing relationships with our clients.

05/29/2026

For this month’s FORMATION Spotlight, we’re celebrating the incredible Steve Coulter () ✨

With a career spanning across decades of film and television, Steve has built a body of work defined by consistency, versatility, and unforgettable performances, becoming one of those familiar face's audiences recognize. Whether appearing in acclaimed dramas like “The Walking Dead”, cult-favorite franchises like “The Conjuring”, or Academy winning films like “Oppenheimer”, his presence on screen has left a lasting impression on audiences everywhere.

Beyond acting, Steve is also an accomplished writer and creative force behind the scenes, serving as head writer for Tyler Perry's “House of Payne” and “Meet the Browns”, where he helped shape over 100 episodes and earned two consecutive NAACP Image Awards for Best Comedy Series.

We’re proud to represent such a talented artist and even prouder to celebrate his continued success! 🧡

05/27/2026

📺 Click…

We want to round out this AAPI Heritage Month by channel surfing through some unforgettable moments of Asian American and Pacific Islander representation in media! From mold-breaking performances to cultural stories and iconic characters, these are just a few moments that helped pave the way for more voices and perspectives to be seen on screen.

What are some of your favorite AAPI moments in media history? Drop them in the comments so we can keep the marathon going 🎬✨

05/06/2026

For this month’s FORMATION Spotlight, we’re shining a light on the multifaceted and ever-inspiring Maria Howell () ✨

From her unforgettable beginnings in “The Color Purple” to multiple roles across film and television, Maria has built a career defined by range, depth, and consistency.

She's graced your TV screen in projects like “Army Wives”, Eric Kripke and J.J. Abrams' apocalyptic “Revolution” and most recently “Beyond the Gates” or on the big screen in films like “Hidden Figures”, “Hunger Games: Catching Fire” and “Summer Camp”, starring alongside Alfre Woodard, Kathy Bates, Victoria Rowell and Diane Keaton.

When not on screen, she’s commanding the stage as a seasoned jazz vocalist. Her musical career has included highlights such as performing alongside legends like Ray Charles and Nancy Wilson!

Maria is not only an accomplished actor, song stylist, and voice-over artist, but a dedicated supporter of her community. Her talent, longevity, and passion for the craft truly sets her apart. We’re honored to have her as part of the FORMATION family. 🧡

05/06/2026

With the Will Trent Season 4 finale right around the corner, we’re taking a moment to spotlight the incredible FORMATION talent that’s been lighting up your screens all season long.✨

We love seeing a show that not only films in ATL but truly showcases the strength of Georgia’s acting community and we are proud to say our incredible clients brought depth, range, and serious presence to one of Atlanta’s standout productions!

Tap in and celebrate these performances with us!

And if this season proved anything… it’s that the best is still ahead 👀 Season 5, we’re ready for you. 🎬🔥👀



Are you a filmmaker, musician or creative in Atlanta? Join us this April 27th for the Atlanta Creative Sustainability Su...
04/13/2026

Are you a filmmaker, musician or creative in Atlanta? Join us this April 27th for the Atlanta Creative Sustainability Summit, an all-day conference featuring in-depth workshops on funding and distribution, and panel discussions from local industry and creators on building sustainability in the Southeast.

This event is brought to you by and !

Click the link in our bio to register for the morning session and/or our afternoon session at seedandspark.com/events ⭐

We are proud to be among the list of amazing community partners for the event. See you there!

03/26/2026

For this month’s FORMATION Spotlight, we celebrate our long-standing client, Rhoda Griffis () ✨

With an incredible career spanning over 150 film and television projects, Rhoda’s body of work speaks for itself. From standout roles in Walk the Line, The Blind Side, Just Mercy, and The Banker, to unforgettable appearances on hit series like Ozark, The Righteous Gemstones, Mindhunter, and, most recently, Murdaugh: Death in the Family and His & Hers, she continues to bring depth and authenticity to every performance.

A powerhouse on stage as well, Rhoda has led productions of Macbeth, Angels in America, Proof, and more across regional theatres, showcasing her remarkable range and dedication to the craft.

She is a proud graduate of UNCSA () where she now serves on the Board of Directors—Rhoda is the definition of a working actor who truly loves what she does.

We are so proud to have her as part of the FORMATION family 🧡

03/19/2026

Click. 📺

In honor of Women’s History Month, we’re flipping through the channels and rewinding some iconic moments where women’s voices and perspectives took center stage. From unforgettable scenes to culture-shifting roles and iconic characters, the media has been shaped by so many incredible women.

What women-led media moments should we add to the watchlist? Let us know in the comments 👇 ✨

A big night at the NAACP Image Awards!  ✨️Shoutout to our FORMATION clients  and  who attended this year’s ceremony and ...
03/06/2026

A big night at the NAACP Image Awards! ✨️

Shoutout to our FORMATION clients and who attended this year’s ceremony and represented beautifully on the carpet. Always proud to see our talent representing and showing up in such a big way!

From  to a worldwide debut ✨️So proud our FORMATION client, Elizabeth Pan (), representing beautifully on the carpet for...
03/04/2026

From to a worldwide debut ✨️

So proud our FORMATION client, Elizabeth Pan (), representing beautifully on the carpet for the LA premiere of !

We can't wait for you all to experience for yourselves. The film hits theaters March 13th 🎬🍿

02/25/2026

For this month’s FORMATION Spotlight, we celebrate our long-standing client, Charles A. Black ()—actor, activist, historian, and one of the last surviving students of Dr. Martin Luther King Jr. at Morehouse College.

As a founder of the Atlanta Student Movement in 1960, Charles helped organize sit-ins and co-drafted the “Appeal for Human Rights,” sparking change that rippled across the nation. Alongside leaders like Julian Bond and Lonnie C. King Jr., he stood at the forefront of a generation that reshaped history. From 1962–1965, he served as one of the first Editors of The Atlanta Inquirer, ensuring the movement had its own powerful, authentic voice.

His leadership has continued for decades through board service and chairmanships across numerous civil and human rights organizations. He currently serves as Chairman of the Board of Freedom University. In response to Georgia laws restricting undocumented students' access to several of the state’s top public universities, Freedom University prepares scholars for admission to leading institutions nationwide. For at least the past two years, every student has earned a full scholarship to a prestigious college or university—a testament to Charles’ commitment to educational equity.

He chaired Illien Adoptions International for over 15 years, helping transition its mission into Foundation for Our Children, where he now serves as Chairman of the Board—supporting and preparing children in orphanages worldwide for life beyond institutional care.

Beyond his civil rights leadership, Charles has built a 35+ year acting career, appearing in
projects such as The Patriot, In the Heat of the Night, and Selma. One of his favorite roles was starring in a series of faith-based films on generosity shared in 3,000+ churches nationwide.

Today, he continues the work—mentoring activists, building bridges across generations,
and reminding us that service is a lifelong calling.

We are honored to represent not just an extraordinary talent but a living legacy.

Click the link in our bio to donate to one of Charlie’s worthy causes and to see him in the official Rod Wave music video for "SINNERS"! 🔗

Address

645 Lambert Drive NE
Atlanta, GA
30324

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