07/21/2025
Let’s talk visibility.
You don’t need to chase every trend or pay for ads to grow. Sometimes, you just need to actually get seen by people outside your current circle.
Here are 10 smart, organic ways to get in front of people who don’t already follow you:
Use hashtags that make sense – not just trending, but relevant to your content and audience.
Geotag your posts and stories – especially when you’re at local events or businesses.
Post Reels – Instagram is pushing them. Give them something to stop and watch.
Go live with another account – it’s a visibility double whammy.
Create shareable content – quotes, tips, carousels, behind-the-scenes… make them want to pass it on.
Use collaboration posts – tag another creator or brand and show up in both feeds.
Engage outbound – comment, like, and message people in your niche or community.
Optimize your profile – use searchable keywords in your name and bio so people can find you.
Do a story takeover – or invite someone to do one on yours. It’s a fun way to cross audiences.
Cross-post – repurpose your content across Instagram, Facebook, LinkedIn, TikTok… even email.
And the absolute best way to get your business seen OUTSIDE of social media?
Networking. In person. Face-to-face. Relationship-first.
Social media is just one tool in your visibility toolbox, make sure you’re using it strategically.
Want help showing up more consistently and intentionally? Let’s talk.
