05/16/2024
Navigating alcohol advertising on social media? It is important to know the rules! Each platform has its own set of guidelines to ensure responsible marketing.
Meta (Facebook & Instagram): Target ads to those above the legal drinking age and use geographic targeting to comply with local laws. Remember, no glorifying excessive consumption!
X (formerly Twitter): Implement age-screening on your alcohol-related content and avoid any implications that alcohol leads to personal or professional success.
TikTok: Given its younger audience, alcohol advertising is more restricted and often not allowed, but where possible, focus on responsible consumption messages.
Want to learn more about staying compliant while effectively reaching your audience? Dive into our detailed blog post that covers everything you need to keep your campaigns on track and above board. Click the link in our bio!
