Lead Climber Marketing

Lead Climber Marketing Since 1996, Lead Climber Marketing has delivered full-service marketing solutions that drives results.

Our services include brand strategy, graphic design, web site creation, digital campaigns, video and radio production, and data-driven reporting

Colorado Startup Week was an opportunity for the Lead Climber crew to connect with each other and some of the smartest p...
09/24/2025

Colorado Startup Week was an opportunity for the Lead Climber crew to connect with each other and some of the smartest people in the state. We had important conversations with the kinds of people you'd like to do business with. We listened, learned, and shared a few laughs while discussing things like creativity, mentorship, tech, and the future.

You'll never guess the hot topic of the convention... AI. We didn't walk away with as many tangible insights and processes as we wanted, but the mood was generally hopeful even when we bumped up against some uncomfortable truths and trends. We believe that people can guide technology down a positive path by being thoughtful and remembering our humanity.

https://leadclimbermarketing.com/

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After 30 years in the advertising business as Medina Communications, we're proud to announce our new brand: Lead Climber...
09/19/2025

After 30 years in the advertising business as Medina Communications, we're proud to announce our new brand: Lead Climber Marketing. Our new name represents a fresh start, new partnerships, and our commitment to strive.

We're combining startup energy with three decades of marketing experience. It's been a wild ride, and we'd like to share some of the lessons we've learned along the way.

1. There's no shortcut to the top. To get there ahead of the competition, you have to start early, work harder, and never quit.

2. The journey is just as important as reaching the summit. Pride comes from pushing yourself further than you thought possible.

3. Reaching a goal means more when you share it with the team that helped you get there.

Thanks to all the people who have been part of our story thus far. We can't wait to write the next chapter!

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09/17/2025

Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billion in ad revenue vs. the year before. S&P projects continued steady erosion, dropping to $16.3 billion in 2029.

08/04/2025

Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the first six months of the year. Linear TV prime time was up 13% to $4.2 billion.

07/29/2025

Although marketers have wholeheartedly embraced AI, almost 90% also expect AI will result in job losses.

07/23/2025

As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.

07/16/2025

Broadcast TV fell below a 20% share of viewing for the first time ever.

07/09/2025

Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.

06/24/2025

Total day viewing for persons two years and older hit 44.8% share for streaming - higher than combined share of broadcast and cable TV viewing at 44.1%. Broadcast had a 20.1% share, with cable TV at 24.1%.

06/20/2025

The two big streaming businesses say the streaming ad-inventory integration will allow advertisers to reach more than 80% of U.S. CTV households.

06/17/2025

AI gives brands a new marketing channel to help consumers shop on their devices - such as when an Apple device user takes a screenshot of any app. The search function found on the bottom of the screen can recognize screenshots like products and events.

06/12/2025

Total national TV ad revenue (including CTV) will fall 6.3% in 2025 (6.1% excluding political advertising) to $43.2 billion.

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1905 Sherman Street Ste 200 1364
Denver, CO
80403

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+13034213380

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