Services That Scale

Services That Scale We help Agencies, Freelancers, Consultants, and other Professional Services providers build scalable

A fun night on the pitch cheering on San Diego FC with this crew!
05/24/2026

A fun night on the pitch cheering on San Diego FC with this crew!

Big news this week in the Agency world. Both OpenAI and Anthropic announced major investments with Wall Street and Priva...
05/06/2026

Big news this week in the Agency world. Both OpenAI and Anthropic announced major investments with Wall Street and Private Equity firms to create AI Agencies to help sell and enable AI in businesses.

This is not a threat to us...they are going after larger companies. What it is though, is validation that businesses are clearly going to need help making use of AI at their businesses, and the Agency community building on HighLevel is positioned perfectly to capitalize.

This quote haunts me, because looking back at my career, I know it’s true.⁠⁠There are times when I could have gone much ...
05/04/2026

This quote haunts me, because looking back at my career, I know it’s true.⁠
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There are times when I could have gone much bigger, much faster, with a more elevated mindset.⁠
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Which is why I’m doing everything I can to pounce on AI now while it’s still early.⁠
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This is the cheapest leverage in the history of business. $100/month buys you the equivalent of several bright, tireless team members. Working 24/7. Getting measurably smarter every month.⁠
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But I am still running into business owners who hesitate on this daily. ⁠
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Here’s the hard truth: If you can’t afford $100/month for AI, the problem isn’t the price. It’s the mindset.⁠
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Every month you don’t move, the gap compounds.⁠
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04/24/2026

The agencies about to win aren't the ones with the biggest teams.

They're the ones with the smallest overhead, the sharpest focus, and the fastest trigger finger to learn and execute with Ai.

The constraint you've been treating as a disadvantage (small team, tight budget, narrow focus) is the exact reason you can move faster, pick a lane, and compound trust in the next 1-3 years while the big guys are still trying to figure out their Ai strategy.

It's not a consolation prize for small.

It's the hand you want to be holding right now.

What's the constraint you've been complaining about this year? Flip it. That's probably your angle.

04/21/2026

There's a 3-to-5-year window opening for agency owners right now that many are likely to sleep through.

Here's what's happening:

The work that used to require a five-person team now runs on a $100 Claude account, a HighLevel seat, and one operator who knows what they're doing. Margins don't improve by 20%. They flip.

That's the leverage side.

The other side: the local business owners you serve are getting hit with the same AI wave, and most of them are overwhelmed and confused. They don't know which tools matter. They don't know who to trust. They don't know what to build. Their window of needing a marketing partner who can actually translate AI into results is wide open.

Here's the uncomfortable part.

That window closes.

In three to five years, the tools normalize. The sophistication gap between you and the average small business shrinks. The customer relationships get locked in by whoever built trust during this sprint.

The agencies that treat the next 36 months as the most important stretch of their career are going to own the next decade of local business marketing.

The ones that wait to see how it shakes out will be reacting to someone else's moves.

This isn't panic. It's the opposite. It's the best setup for a small agency in twenty years - if you move.

What are you shipping this week that only makes sense because of the window we're in?

You know something good is cookin’ when these two are getting together for Saturday 830am hackathons!
03/21/2026

You know something good is cookin’ when these two are getting together for Saturday 830am hackathons!

The hardest and most beautiful thing about raising your children is that you raise them to leave. 🕊️⁠⁠Three birds. Three...
03/20/2026

The hardest and most beautiful thing about raising your children is that you raise them to leave. 🕊️⁠
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Three birds. Three kids. Two of whom have officially left the nest — and one who’s not far behind. I chose sparrows because they carry a centuries-old meaning: safe journeys, and safe returns. That’s my wish for them, wrapped up in something I’ll carry with me every day.⁠
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The design was drawn by my oldest - an artist - which makes it that much more meaningful to me.⁠
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Beautiful journeys and safe returns, my girls. ⁠
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- Dad Xo⁠
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PS - thank you to at Big Fish Tattoo for the beautiful work.⁠
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Stopped by Billy Gene’s office to get a little work done this week. It’s ok, I guess.
03/13/2026

Stopped by Billy Gene’s office to get a little work done this week. It’s ok, I guess.

“Pura Vida” | Costa Rica 3.2026
03/09/2026

“Pura Vida” | Costa Rica 3.2026

AI is compressing the value of intelligence and output.⁠Which means something else becomes more valuable.⁠⁠Health.⁠Relat...
02/18/2026

AI is compressing the value of intelligence and output.⁠
Which means something else becomes more valuable.⁠
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Health.⁠
Relationships.⁠
Taste.⁠
Freedom.⁠
Art.⁠
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The truth is, of course, that these things have always been more valuable. But for most people, being trapped doing low-value, low-meaning work has prevented us from being able to focus on them.⁠
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AI can change that.⁠
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I don’t see this moment as something to fear.⁠
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I see it as the greatest opportunity in history to design a life intentionally.⁠
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That’s what I’ll be focused on.

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