08/07/2025
When Jim Gerencser’s son was diagnosed with cancer, everything changed. What began as a personal journey became a global mission to transform how we support patients-from diagnosis to healing.
In this article, I share insights from our podcast conversation about the creation of the Cancer Playbook, the power of patient-reported outcomes, and why mindset, data, and storytelling belong at the heart of cancer care.
👉 Read on for a powerful story of purpose, healing, and the future of cancer care: https://www.linkedin.com/pulse/what-cancer-support-designed-patients-krc-coaching-a4tzc
When we hear the word cancer, most of us immediately think of medicine, hospitals, treatment plans- and fear. But what if we shifted the focus from fear to empowerment? What if we looked at the emotional, psychological, and practical needs of patients just as seriously as their clinical care? That.....